A career with EROAD offers the unique opportunity to work in a fast-growing organisation that is at the forefront of intelligent transport solutions - enhancing road safety, improving productivity, and reducing environmental impact. Our mission is to deliver intelligence you can trust, for a better world tomorrow.
About the Role
The Customer Marketing Manager is responsible for deepening EROAD’s relationships with its existing New Zealand customer base, driving retention, expansion and advocacy across the full customer lifecycle.
This role sits within the NZ marketing team, reporting to the Head of Marketing - New Zealand, and works closely with Customer Success, Sales and Product to deliver programmes that improve customer health, reduce churn and maximise Net Revenue Retention.
This is an individual contributor role with significant cross-functional reach. The Customer Marketing Manager works alongside regional and global marketing teammates, contributing to shared campaigns, content and tools as part of a collaborative, high-performance marketing function.
In addition to NZ delivery, this role carries a global remit for customer marketing frameworks and best practice, ensuring that EROAD’s approach to lifecycle marketing, customer engagement and advocacy is consistent, scalable and transferable across New Zealand, Australia Philippines and North America.
Job Responsibilities
Lifecycle & Retention Programmes
- Own and execute NZ customer lifecycle marketing programmes, ensuring timely, relevant and personalised communications across the customer journey
Upsell & Cross-Sell
- Design and execute upsell and cross-sell campaigns that surface relevant EROAD products and services to existing customers at the right time
- Work with Sales and Customer Success to identify expansion opportunities and translate them into marketing-led programmes
Customer Advocacy & Community
- Build and manage EROAD’s NZ customer advocacy programme, identifying and nurturing brand advocates across key industries and verticals
- Own the production of customer case studies, testimonials and success stories in collaboration with Customer Success and regional marketing teammates
- Plan and deliver customer-focused events, roundtables and VIP experiences that deepen loyalty and create advocacy opportunities
Social Media – Community Strategy & Implementation
- Develop and execute a content calendar that balances customer storytelling, product updates, industry insights and community engagement
- Collaborate with the global brand team to ensure NZ social content meets brand standards and complements global campaigns
Segmented Communications & HubSpot
- Build and manage customer segments in HubSpot, ensuring data accuracy and relevance for all lifecycle and retention communications
- Create and optimise email workflows, sequences and nurture tracks within HubSpot Marketing Hub Enterprise
Global Frameworks & Best Practice
- Own and maintain EROAD’s global customer marketing playbook, documenting frameworks, templates, campaign structures and best practice guidelines for use across all three regions
- Work with AU and NA marketing teams to share learnings, align on lifecycle stage definitions, and ensure a consistent customer experience globally
What You’ll Bring
To be successful in this role, you will demonstrate:
- Strong understanding of customer lifecycle marketing and retention strategy
- Hands-on experience with marketing automation platforms, preferably HubSpot
- Excellent written communication and content creation skills
- Comfortable working with data; able to segment audiences, interpret campaign performance and report on commercial outcomes
- Strong social media community management skills with an eye for brand voice and customer storytelling
- Collaborative and cross-functional by nature; able to build strong relationships across Sales, Customer Success, Product and global marketing teams
- Highly organised with strong project management skills and the ability to manage multiple programmes simultaneously
- Customer-centric mindset with genuine interest in customer outcomes and experience
- Proactive self-starter who can operate independently while contributing to a team environment
Skills & Required Experience
- 3–5+ years of experience in customer marketing, lifecycle marketing or a closely related B2B marketing role
- Demonstrated experience delivering retention, upsell and advocacy programmes that contributed to measurable revenue outcomes
- Hands-on experience with HubSpot or a comparable marketing automation platform; HubSpot certification highly regarded
- Experience managing organic social media channels including content planning, community engagement and performance reporting
- Strong copywriting and content skills; able to produce compelling emails, case studies and campaign assets
- Experience working with CRM data (Salesforce experience advantageous) to build and maintain customer segments
- Proven ability to collaborate with Customer Success and Sales teams to translate commercial goals into marketing programmes
- Experience producing customer case studies, testimonials or referral programmes highly regarded
- Familiarity with the New Zealand transport, logistics or technology sector advantageous but not essential
- Demonstrated interest in artificial intelligence and emerging marketing technology; experience leading or contributing to AI-driven projects or pilots — such as content automation, predictive segmentation or customer insight tools - is highly regarded
Why You’ll Love Working at EROAD
EROAD is a true Kiwi success story in the tech sector. Publicly listed since 2012, we’re represented on the NZX and ASX and continue to grow rapidly across New Zealand, Australia, the Philippines, and the USA.
We value diversity and are proud to be a multicultural organisation. At EROAD, we invest in our people through employee recognition programs, EAP offerings, and continuous learning opportunities.
Our people are at the heart of everything we do - we foster a culture of innovation, collaboration, and belonging where your ideas can thrive.
Join EROAD and be part of a purpose-driven organisation shaping the future of connected transport - we would love to hear from you
