CVM Specialist - Poker
Job Title:CVM Poker Specialist
Location: Malta
Grade: I3.2
PokerStars SEU: A growth story you can be part of
PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.
We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.
Build the life you want, while making your mark on the future of PokerStars SEU.
Role Overview
We are looking for a CVM Poker Specialist to support the execution and optimisation of customer campaigns and lifecycle activities for PokerStars France, with a strong focus on driving poker player retention and revenue. You will play a key role in delivering effective CRM initiatives, improving customer engagement and lifetime value, and ensuring all campaigns contribute to commercial performance in the French poker market. Working closely with cross-functional teams, you will help optimise customer journeys and support growth in a fast-paced and regulated environment.
What you will do:
- Support the execution and optimisation of promotional campaigns across the French Poker market, ensuring alignment with commercial objectives.
- Contribute to customer segmentation and targeting strategies for poker players, using data to maximise engagement and lifetime value.
- Support campaign planning and execution across key customer touchpoints (CRM, onsite, promotions) tailored to the French poker audience.
- Monitor and analyse campaign performance, providing insights and recommendations to improve results across player lifecycle stages.
- Assist in managing campaign budgets and tracking performance against commercial targets.
- Implement key CVM activities including lifecycle campaigns, retention initiatives, reactivation programmes, and player communications for the French poker market.
- Collaborate closely with partners (Marketing, Product, Data, Compliance) to ensure smooth delivery, alignment, and full compliance with ANJ (Autorité Nationale des Jeux) requirements.
- Identify customer journey friction points within the poker player experience and contribute to improving engagement and campaign effectiveness.
- Support the monitoring of French market trends and competitor activity to inform campaign strategies.
- Support the setup and execution of CRM journeys and automated campaigns across poker player lifecycle stages.
- Contribute to the optimisation of poker promotional mechanics — tournament tickets, bonuses, rakeback, loyalty rewards — to improve conversion and retention among French poker players.
What you will bring:
- Experience in CRM or Customer Value Management, ideally in digital, iGaming or poker environments.
- Hands-on experience in campaign execution and performance tracking.
- Good understanding of customer segmentation, targeting, and lifecycle management — ideally applied to poker or gaming audiences.
- Familiarity with CRM tools and campaign management platforms (e.g. Salesforce, Optimove, Braze or similar).
- Understanding of poker-specific promotional mechanics (tournament tickets, bonuses, rakeback, loyalty schemes) and their impact on player retention and revenue.
- Analytical approach, with ability to interpret data and support actionable insights that drive player engagement.
- Strong attention to detail and ability to manage multiple campaigns and tasks simultaneously.
- Collaborative approach, with ability to work effectively across teams.
- Proactive mentality and willingness to learn and grow in a fast-paced environment.
- Experience in regulated markets is a plus — knowledge of ANJ (Autorité Nationale des Jeux) requirements is particularly valued.
- Passion for poker and a good understanding of poker player behaviour and motivations is a strong plus.
- Native French proficiency is required, with good English communication skills.
What you’ll get:
Malta:
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- The option to join our company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym.
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
