Data Analyst
GACS Pune District, Maharashtra, India (Remote)
Job Details
- Location: Pune, India (Remote)
- Shift Timing: 3 PM IST to 12 AM IST / 4.30 AM to 1.30 PM EST
- Start Date: Early joiners preferred
- Compensation: 5 to 7 LPA
About the Role
We are seeking a detail-oriented and analytical Data Analyst to be a core contributor to our insights generation process. This role demands a deep technical aptitude for marketing data, a passion for efficiency through automation, and the ability to translate complex campaign performance metrics into clear, strategic business actions.
You will collaborate with cross-functional teams including technical and account management both in India and the US, requiring strong English communication skills and the ability to work effectively across time zones.
Key Responsibilities
Advanced Data Analysis & Insight Generation
- Performance Diagnostics: Conduct detailed, multi-dimensional analysis of large campaign datasets to identify underlying performance drivers and diagnose variances across channels and creatives.
- Trend & Anomaly Detection: Utilize analytical methods to detect significant trends and outliers in media KPIs (CPA, ROAS, volume), providing proactive alerts and hypotheses for performance changes.
- Data Storytelling & Communication: Translate complex analytical findings into clear, compelling narratives that effectively communicate insights to key stakeholders.
- Measurement & Modeling: Assist in developing and refining measurement frameworks to accurately attribute the value and impact of various media activities.
Automation & Reporting Infrastructure Development
- GA4 Expertise: Configure, audit, and leverage data within Google Analytics 4 (GA4), ensuring reliable, event-based tracking and seamless integration with marketing platforms.
- Scripting & Efficiency: Design and implement solutions for report automation, primarily utilizing Google Sheets/Excel formulas and scripting (e.g., Google Apps Script) to reduce manual effort and enhance scalability.
- Dashboard Creation: Architect and maintain robust, self-service dashboards in visualization tools (e.g., Looker Studio, Tableau, or Power BI) to provide timely and contextually relevant performance views.
Stakeholder Collaboration & Data Integrity
