Data Analyst(Rakuten24) - FMCG Customer Strategy Department, Consumables & Electronics Direct Business

Job Description:

Business Overview
The Rakuten Group offers over 70 services in a wide range of fields both in Japan and overseas, including internet services such as e-commerce, travel and digital content; fintech (financial) services such as credit cards, banking, securities, electronic money and smartphone app payments; mobile services such as mobile carrier business; and professional sports. By organically linking these services together through membership centered on Rakuten members, we have formed a unique "Rakuten Ecosystem (economic sphere)."

*Rakuten's business in numbers
https://corp.rakuten.co.jp/careers/services/

Department OverviewRakuten 24 was established in 2010 to meet the rapidly expanding online purchasing needs for daily necessities, household goods, and consumables, particularly the demand for affordable and speedy delivery of bulky daily essentials and heavy beverages. This was a strategic challenge, aiming to leverage Rakuten Group's robust platform and logistics network to become an infrastructure supporting consumers' "daily lives."
Currently, Rakuten 24 operates as a direct-to-consumer (D2C) e-commerce site primarily offering daily necessities, food, beverages, cosmetics, baby products, pet supplies, and healthcare items, steadily increasing its market share within the e-commerce goods sector. Thanks to the convenience of one-stop shopping for daily essentials, its integration with the Rakuten Points ecosystem, and the strong customer base of the Rakuten Group, Rakuten 24 is favored by many customers as a "daily use" platform among numerous e-commerce sites. Consequently, it contributes to the overall expansion of Gross Merchandise Sales (GMS) on Rakuten Ichiba and has become one of the key businesses driving the growth of the entire Rakuten Group.
As a rare D2C e-commerce business within Rakuten, Rakuten 24 allows direct involvement in end-user marketing, as well as a wide range of decision-making processes, including product assortment and supply chain management.
Among its departments, the Customer Strategy Section (or Department) is tasked with solving marketing challenges by leveraging data from Rakuten 24 and Rakuten Ichiba. Its primary mission is to increase the number of Rakuten 24 users (both new acquisitions and reactivation of lapsed users) and promote initiatives to improve Average Revenue Per User (ARPU).
Given the immense scale of Rakuten 24, utilized by a vast number of users, and the fast-paced nature of the industry, there are abundant growth opportunities.
Position:
Why We Hire
Rakuten 24 is rapidly expanding its market share in the daily essentials e-commerce sector, becoming a pivotal engine for the overall growth of the Rakuten Group. To further accelerate this momentum and remain an "indispensable" partner for our customers, we must dramatically enhance the precision and speed of our >

Languages:

English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)