Demand Generation Manager

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GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleepall in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, were on a mission to make every company a wellness company.We believe work should be fulfilling, inspiring, and balanced. Here, youll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

The Demand Generation Manager is responsible for leading demand generation and revenue growth initiatives in the region.The role focuses on converting potential clients (MQLs) through marketing strategies, which may include managing CRM workflows, email campaigns, webinars, or co-marketing initiatives, ensuring effective and tailored communication.This person can be responsible for playing a pivotal role in executing both paid and non-paid marketing campaigns and working closely with sales, content, and product marketing teams to align strategies and achieve revenue goals.

The role directly impacts the company's market, specifically by leading efforts to convert leads into Marketing Qualified Leads (MQLs), and increasing the conversion from MQL to Opportunities Validated and MQL to Launched Won Deals. This role directly impacts pipeline generation, increasing sales opportunities and supporting overall revenue growth across the region.

YOUR IMPACT

• Revenue Marketing Strategy: Lead the regional revenue marketing strategy, focusing on demand generation, lead nurturing, and converting potential clients into MQLs through non-paid initiatives.
• CRM Workflow Management: Manage and optimize CRM workflows, ensuring effective communication with leads via email campaigns, chatbots, and other touchpoints. Implement relationship and engagement strategies based on lead segmentation and behavior.
• Campaign Oversight: Oversee the execution of marketing campaigns, including co-marketing efforts with partners, webinars, and WhatsApp communication strategies, with the goal of nurturing leads and converting them into MQLs, Opps Validated, and Launched Won Deals. Support paid media campaigns to boost lead generation.
• Webinar & Content Operations: Manage webinars end-to-end, from planning and logistics to communication strategies. Use content assets developed by the internal content team to engage and nurture leads.
• Channel Integration & Optimization: Ensure that marketing initiatives across different channels are integrated to provide a seamless experience for potential clients, enhancing the effectiveness of lead conversion strategies.
• Data Analysis & Reporting: Analyze campaign performance data using tools like HubSpot and Amplitude. Develop reports that assess the effectiveness of campaigns across different channels and make >Learn more about our shared culture and values here.

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  Diversity, Equity, and Belonging at Wellhub

  We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. At Wellhub, we welcome and celebrate your authentic self.

  Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

  Our commitment to inclusion also extends to how we recognize and reward our people. Were proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

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