Demand Generation Manager at Adyen | JobProMax | JobProMax

Job Description

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Adyen is looking for a rel="noopener noreferrer">Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Stockholm office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Required Skills

3+ years of experience in a B2B demand generation or integrated marketing role, with a proven track record of driving net-new customer acquisition.5+ years of experience in marketing or similarProficiency with ABM and marketing automation tools; knowledge of Marketo is a strong plus.Analytical mindset with experience using data to optimize campaigns. Experience with Looker (or similar BI tools) is a plus.A healthy balance between strategic thinking and hands-on execution—you can design the plan and build it, too.Agile & Self-Motivated: A self-starting contributor with the ability to multitask, prioritize responsibilities, and navigate a fast-paced environment.Fluent spoken and written English and Swedish is required.Travel: Willingness and ability to travel domestically and internationally 20%+ (e.g., to support key trade shows and Adyen events).

Responsibilities

Multi-Channel ABM: Plan, set up, and optimize 1:Many, 1:Few, and 1:1 account-based marketing campaigns to drive pipeline.
Event-Driven Demand Generation: Leverage both external trade shows and Adyen-owned events as core demand generation vehicles—driving targeted prospect attendance, designing pre-/post-event nurture tracks, and ensuring rigorous pipeline follow-up.
Targeting & Segmentation: Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists based on market priorities.
Content & Messaging: Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points.
Digital Collaboration: Collaborate closely with the Digital Marketing Manager to create effective media strategies that surround target accounts.
Campaign Execution: Build and run regional email programs, direct marketing efforts, and optimized landing pages to convert interest into sales-accepted opportunities.
Global Alignment: Work closely with the Global Acquisition Marketing team to implement and scale localized strategies.
Analytics & Optimization: Leverage analytics tools to measure and determine the effectiveness of campaigns and event activations across all touch points.

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Job Details

Job Type: Full-Time
Workplace Type: Remote
Experience Level: Manager
Salary: Competitive
Categories: Advertising and Marketing