Demand Generation Manager (Singapore)
Figma
Singapore, Unknown
Full-Time
Competitive
RemoteManager
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figmas platform helps teams bring ideas to lifewhether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
We are looking for a Demand Generation Manager to manage our bottom funnel customer acquisition across our Enterprise, Mid-Market, and SMB segments. Reporting to the JAPAC Marketing Director, your role involves supporting product-led sales motions by crafting, building, and operating multi-channel campaigns. These campaigns convert into form-fills, MQLs/MQAs, and pipeline (PG), capturing demand across the entire APAC region. This is a highly visible and cross-functional role, where youll work with both Global-based Demand Generation and Regional Marketing (Field) Managers, as well as Brand/Social, Paid Media, Marketing Ops, and Regional Sales teams. An ability to wear many hats and boldly prioritise is key to success, as well as excellent communication.
An ideal candidate for this role will have a passion for juggling multiple high-impact projects at once, working across multiple teams, markets, and channels to create localised versions of global motions, and build a localised strategy. You have an understanding of how to educate different personas about Figma, our products, and their value through APAC-wide marketing campaigns. Youll know how to measure success across several channels (ex: CPL, CPMQL, open rate, click through rate email capture, MQLs, etc.), as well as tie metrics back to larger ROI and business goals (PG, ARR). You know how to motivate your colleagues to get the job done, and have top notch communication and project management skills to drive revenue-driving initiatives forward.
This is a full-time role that will be based in Singapore.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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