Deputy Director (SCMD)

[What the role is]

The Deputy Director, Strategic Communications & Media Division (SCMD) plays a pivotal leadership role in shaping how SWDA communicates its mission to enable individuals to learn for life, pursue skills mastery, and develop fulfilling careers for a future-ready Singapore. Reporting to the Director, this role is responsible for developing and managing strategic communications, media, thought leadership and stakeholder engagement, and research strategies that build public awareness, trust, and confidence in SWDA and the broader jobs and skills ecosystem. The Deputy Director works in close collaboration with senior management and internal stakeholders to influence perceptions and drive meaningful behaviour change in support of SWDA's strategic priorities.

[What you will be working on]

KEY RESPONSIBILITIES

Strategic Communications

• Develop and execute comprehensive integrated communication strategies that align with SWDA's policies, key focus areas, and initiatives
• Engage internal and external stakeholders to craft compelling narratives, identify target audiences, and select the most effective channels to deliver key messages that build trust and confidence in SWDA and the jobs and skills ecosystem

Media Relations

• Cultivate and sustain strong relationships with media partners, spanning mainstream news outlets to content partnerships
• Oversee the handling of complex media queries, lead crisis communications planning, and ensure consistent and accurate messaging across all platforms

Thought Leadership

• Work with internal and external stakeholders to build a network of thought leaders and develop compelling narratives and partnerships that establish SWDA as a leading voice in skills and jobs, strengthening public confidence and trust in the agency

Insight and Research

• Champion a target="_blank">www.myskillsfuture.gov.sg for details on the CSP.