Digital Asset Management Consultant

Reporting to the Manager, Digital Asset Management, the Digital Asset Management Consultant will manage asset change requests across all Canadian Tire banners, coordinate cross functionally with several teams across the organization to coordinate required digital assets, and ensure consistent and accurate data is added to the asset management system.

What you’ll do

• Execute and manage asset change requests, including updates, replacements, corrections, and archival activities, in alignment with DAM governance standards.

• Review assets for quality, completeness, rights, and compliance prior to publishing or re‑publishing.

• Support asset lifecycle management, including version control, expiry, and retirement across systems.

• Apply accurate and consistent metadata tagging to support asset discoverability, automation, and downstream system integrations.

• Maintain taxonomy, metadata standards, and naming conventions to ensure assets flow correctly to eCommerce and marketing platforms.

• Identify, document, and escalate data quality or governance issues, recommending improvements where applicable.

• Create and manage colour and material swatch assets to support Product Detail Pages (PDPs) and digital merchandising experiences.

• Ensure swatches meet established visual, technical, and brand standards.

• Perform quality assurance checks on digital assets to ensure accuracy, consistency, and compliance with DAM standards.

• Support BAT activities, smoke testing, and validation of asset updates as required.

• Provide operational support to cross‑functional teams and external partners using the DAM platform.

What you bring:

• 2+ years experience in a merchandising, ecommerce, or digital asset management role.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• Strong communication and stakeholder support skills.

• Strong attention to detail with a focus on quality and governance.

• The ability to work independently and take ownership of personal and team deliverables.

Desired Skills:

• An understanding of Canadian Tire’s business model and products.

• Knowledge of asset compliance, rights management, and brand standards.

• Experience with testing processes (BAT, UAT, or smoke testing).

• Understanding of metadata tagging, taxonomy, and asset lifecycle management.

• Familiarity with eCommerce and digital marketing content workflows.

• Experience supporting Product Detail Pages (PDPs) or digital merchandising assets.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Broadband Salary Range: $53,000.00 – $88,000.00
Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role. #LI-AG2

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.