Digital Marketing Automation, Specialist

John Hancock is seeking a Digital Marketing Automation, Specialist to execute and optimize product and brand marketing through scalable, data‑driven automation. This role supports the translation of marketing strategy into high‑quality campaigns, personalized journeys, and automated digital experiences, with a focus on supporting high‑priority business initiatives, including our long‑term care line of business and broader customer engagement strategy.

Partnering closely with Product Marketing, Brand, Analytics, AI, and Technology teams, this role will deliver reliable execution, measurable outcomes, and personalized activation across enterprise platforms. The role requires strong technical acumen, disciplined operational thinking, and a strategic, creative eye for email design and customer experience, with hands‑on expertise in platforms such as Marketo.

Why this role matters: This role supports the delivery of consistent, compliant, and personalized email‑led and digital communications at scale—advancing John Hancock’s marketing capabilities while maintaining strong performance measurement and operational rigor.

Position Responsibilities

Campaign Execution, Journeys & Personalization

• Execute the build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels, translating marketing requirements into workflows, segmentation, triggers, and dynamic content

• Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo, partnering with data and technology teams to leverage Adobe CDP, data lake inputs, and upstream systems; execute rule‑based and dynamic personalization and support testing and optimization

Marketing Automation Platforms & Integrations

• Support day-to-day operations and administration of enterprise marketing automation platforms following defined standards and guidance, including configuration, QA, troubleshooting, and best-practice application across tools such as Marketo and related marketing enablement platforms

• Partner with Technology and MarTech teams to support integrations between marketing platforms, CRM (Salesforce), and related data feeds to ensure reliable data flow, audience readiness, and campaign execution

Measurement, Reporting & Optimization

• Deliver and maintain campaign‑level reporting across delivery, engagement, and outcome metrics, with a focus on email and customer journey performance

• Partner with Analytics to validate measurement logic, identify performance trends, and recommend >

  About Manulife and John Hancock

  Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

  Manulife is an Equal Opportunity Employer

  At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

  It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

  Referenced Salary Location

  Boston, Massachusetts

  Working Arrangement

  Hybrid

  Salary range is expected to be between

  $73,350.00 USD - $122,250.00 USD

  Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

  Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

  We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

  Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify

  Company: John Hancock Life Insurance Company (U.S.A.)