Digital Marketing Engineer

Who We Are

WillowTree, a TELUS International Company, partners with the worlds leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives arent solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, weve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our clients capabilities. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT). The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.

Location and Flexibility

Our Digital Marketing Engineer will be an integral part of our team at WillowTree. To help retain our deep culture of collaboration both among ourselves and our clients, this role will maintain an in-office presence on Tuesdays, Wednesdays, and Thursdays with the flexibility to work remotely 2 days weekly.

The Opportunity

As an Digital Marketing Engineer at WillowTree, you will be at the forefront of empowering Fortune 500 companies to achieve their digital transformation goals using the Adobe Experience Platform ecosystem. Your expertise in applications such as Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Customer Journey Analytics (CJA) will be crucial in the end-to-end creation, evolution, and enablement of personalized user experiences within the worlds best digital products.

Responsibilities

• Conduct discovery engagements to determine a clients optimal marketing tech stack
• Implement and operate in tools across the MarTech stack, including Customer Engagement Platforms, CDP, CRM, Product Analytics, MMPs, and Loyalty platforms.
• Lead complex business/technical integrations across a variety of client apps and tools such as Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, and Adobe (AEP, RT-CDP, ACS, AJO)
• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
• Train clients on how to use their growth stack and advise on best practices
• Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks
• Drive ongoing client success and satisfaction, by determining the scope of various engagements, communicating regularly with various stakeholders, and learning business goals and technology infrastructure
• Resolve a wide range of customer needs from basic education to technical operations
• Develop relationships with technology vendors to collaboratively develop customized solutions for clients

Qualifications

• Masters Degree with 2 years of experience OR a Bachelor's Degree in business, marketing, communications, or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
• Knowledge of various MarTech tools - CEP, CDP, Analytics, MMP, Loyalty - preferably in one or more of Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, and Adobe (AEP, RT-CDP, ACS, AJO) including integration best practices and strategies
• Experience successfully developing and leading multi-phase projects with various stakeholders
• Advanced knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, automation, etc.
• Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term value
• Excellent communication skills, both written and verbal
• Experience with effective reporting: analytics, attribution, ad serving, CDPs and CRMs, push, email marketing, social media
• Experience integrating with data warehouses (e.g. Redshift, Snowflake) and BI tools (e.g. Looker, Tableau)
• Travel to client offices as needed

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. Thats why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. Youll work hard here; however, well balance that with a culture that supports your growth and cares about your well-being. Were committed to creating an environment of inclusion a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunities for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.