Digital Marketing Specialist - Search & Analytics

Company:

Marsh

Description:

We are seeking a talented individual to join our Pacific digital team at Marsh. This role will be based in Sydneyor Melbourne. This is a hybrid role that has a requirement of working at least three days a week in the office. This opportunity is a maternity cover contract until August 2027.

Join a collaborative, growth-focused Pacific digital team that works closely with global Digital Centres of Excellence (COEs). This role offers hands-on analytics experience, and the chance to nurture and grow as a digital specialist, while benefiting from working with a team of local and global best-in-class specialists.

As a Digital Marketing Specialist - Search & Analytics you will support and scale paid and organic digital marketing SEO, SEM, Generative search, and LinkedIn campaigns. Maintain data quality and deliver timely reporting and dashboards. Implement digital best practice under COE and Pacific Digital Enablement leader guidelines. This is an operational, hands-on role suited to a marketer who wants practical and diverse experience across varied digital disciplines.

We will count on you to:

• Manage the Commercial & Affinity leads platform: maintain lead collection logic, reconcile lead sources into a dashboard for sales, triage leads by priority to boost sales effectiveness, and keep tagging and data flow documentation current.

• Support paid campaigns operations: assist global COE members locally for rolling out paid and organic search campaigns; coordinate asset production and feedback across stakeholders and agencies.

• Collaborate with Pacific Brand and practice marketing teams and global COE, assisting paid LinkedIn campaigns as required.

• Produce weekly/monthly report packs, build and maintain dashboards, set up regional benchmarks, and collaborate across marketing teams to deliver campaigns and digital channel insights.

• Use tools such as SEMrush, Google and Adobe Analytics, Data Studio, Google search console, LinkedIn and Google ads managers.

• Work with global COEs, internal teams, and agencies to deliver campaigns that comply with privacy and data governance standards.

What you need to have:

• Minimum 3-4 years in digital marketing or marketing analytics.

• Strong analytical capabilities and attention to detail.

• Familiarity with paid media platforms, Google and Adobe Analytics, Google Search Console, Data Studio dashboarding, and campaign setup workflows.

• Clear communicator, organized, and comfortable coordinating with multiple stakeholders.

What makes you stand out:

• Advanced Excel skills and experience with analytics platforms and dashboarding tools.

• Agency background.

• Experience in financial services.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.

• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.

• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

About Us:

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Applications will only be considered from candidates who have the appropriate approval to work in Australia. Successful applicants will be required to complete a Criminal & Bankruptcy check prior to commencing of employment.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.