Director, BR & BRFS Digital Product Creation Lead

About the Role

The Director, Digital Product Creation Lead is a transformational leadership role at the forefront of how Banana Republic and Banana Republic Factory Stores design, develop, and bring product to life. This is a rare opportunity to shape the future of how a iconic fashion brand creates — moving from traditional methods to a fully digitalized, 3D & AI-powered product creation ecosystem.

In this role, you will drive end-to-end DPC adoption across all BR & BRFS divisions, owning the long-term roadmap, setting the standard for quality and innovation, and rallying cross-functional teams around a shared digital vision. You'll be the connective tissue between Design, Tech Design, Product Development, and enterprise-level innovation teams — influencing at every level of the organization, from vendor partners to senior leadership.

The ideal candidate is a dynamic leader who brings deep technical mastery in 3D & AI product creation together with the strategic mindset and change management skills to move an organization forward. You understand that transformation isn't just about tools — it's about people, process, and culture. You inspire teams to upskill, challenge the status quo, and embrace new ways of working, while never losing sight of the end goal: delivering exceptional, consistent product that delights our customers.

This is a high-impact opportunity for a leader who thrives in transformation, thinks boldly about the future, and is driven to set a new standard for how great product gets made.

What You'll Do

• Partner with Head of BR & BRFS Product Operations & DPC in driving and implementing end to end Digital Product Creation workflows across all divisions of BR & BRFS.

• Lead the BR & BRFS teams to execute the long term vision for DPC within the brand, coordinating across teams & departments (DPC Design, DPC PD, Brand DPC Innovation and Enablement, PdM, Office of AI)

• Own DPC goals & metrics to drive BR & BRFS brand adoption of 3D & AI capabilities. Set & maintain brand category roadmaps for digital onboarding.

• Lead software enhancement testing and POCs to validate and update Gap Inc. 3D & AI workflows, tools, and standards.

• Represent BR & BRFS in cross-brand workstreams to drive enhancement of future process, continual improvement and innovation, sponsor newness.

• Organize, maintain, and update BR & BRFS digital libraries (e.g. fit blocks, fabrics, components)

• Develop, communicate, and maintain Brand 3D technical & quality standards internally & externally with Vendors.

• Develop & conduct 3D & AI training courses for Tech Design & Design teams, identify areas of training improvement for further upskilling

• Streamline and recommend efficiencies in our digital workflows as they arise for all Product Functions

• Manage project hind sighting & reporting to leadership & cross functional partners.

• Influence cross-functional brand leadership teams to drive adoption of DPC capabilities

• Support in Change Management approach & strategy + overall communication of DPC program

Who You Are

• BA, AA or Certification in Apparel Manufacturing, Design, Patternmaking or equivalent.

• 10 years of experience in the apparel industry including 2D/3D patternmaking, construction, & fit evaluation, with full knowledge of total product development process & timelines and adherence to critical deadlines.

• Proven track record in leading others to execute on an aligned business strategy driving results for Brand.

• Superior verbal and written communication skills including the ability to communicate complex ideas in a simple way. Adept at presenting information and storytelling

• Superior interpersonal skills - works well as part of a cross-functional team and able to influence and interact at all levels of the organization including interfacing regularly with senior/executive leadership team.

• Personal Leadership - demonstrated executive presence, presentation, influencing, and collaboration across a leadership team.

• Change Leadership - experience leading with and without authority to influence others and drive decision making and to achieve desired service levels.

• Learning Agility- demonstrated curiosity, motivated to learn new skills, technology, ways of working and knowledge

• Demonstrate agility in switching from project to project with high ambiguity, and able to reprioritize deliverables as needed

• Expert level computer skills – Centric PLM, Illustrator, Photoshop, Gerber, Lectra, Optitex 2D, Microsoft Office Suite, MIRO, Browzwear/Style zone, & CLO/CLOSET, AI fluency