ABOUT THE ROLE
NWSL Atlanta is seeking an experienced and dynamic Director of Brand and Integrated Marketing to build seamless and connected pathways to fans to drive growth and engagement. From season-long brand campaigns to high-profile uniform launches, this position leads the formulation and orchestration of fan engagement to support brand, fan, and revenue growth. Reporting to the Chief Business Officer, this role is responsible for overseeing the delivery of all Match Day marketing activities, through strategically integrated and layered approaches. The ideal candidate is a results-driven collaborator who can successfully work across the AMBSE ecosystem to bring an integrated fan experience to life in Atlanta to grow the NWSL Atlanta brand and the fanbase.
This fully onsite role will be based at Mercedes-Benz Stadium in Atlanta, GA, until 2028 when the role will be based at our new world-class training facility in Marietta, GA.
KEY RESPONSIBILITIES
Campaign Development, Execution & Project Management:
- Assists in building an actualizing NWSL Atlanta crest and jersey launch
- Builds and actualizes the season-long, cross-functional 360 brand marketing campaign, in partnership with AMBSE marketing and creative teams, and NWSL Atlanta’s Director of Digital and Social Media, to serve business objectives and drive a holistic narrative across the season
- Foster relationships with a variety of partners, including fan groups, media and the greater Atlanta community to grow and deepen the club’s reputation and engagement with key segments.
- Leads and launches all on-pitch and off-pitch marketing moments (tentpole moments, league moments, cultural moments) across the season and offseason in a calculated manner, ensuring internal alignment and partner integration, identifying and recommending new potential commercial opportunities.
- Identifies, develops and requests creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets
- Collaborates with the AMBSE marketing team on the planning, execution, and optimization of integrated marketing campaigns across all channels (digital, social, traditional media, email, events, etc.) that support tickets and service.
- Manages the marketing calendar, coordinating all campaign launches, promotions, and special events that support tickets and service needs.
- Collaborates with internal and external teams to ensure campaigns are executed flawlessly and timely.
Cross-Functional Collaboration:
- Collaborates with cross-functional team and external agency partners to deliver high-quality campaigns that drive fan engagement and revenue; ensure on time delivery, within budget, and a high standard of excellence.
- Works with creative partners to develop narrative and language during the year that will provide a framework for all content and communication touchpoints across the organization.
- Ensures execution of integrated and connected content across social media, digital, video, in-stadium, and broadcast platforms
- Maintains a cohesive and authentic brand voice that reflects NWSL Atlanta’s values and celebrates players, fans, and community impact
Budget & Resource Management:
- Manages external relationships, ensuring all resources are aligned with brand standards, objectives and deliverables.
- Oversees and optimize marketing budgets and ensure resources are allocated for maximum ROI and impact while supporting revenue goals.
Leadership & Team Development:
- Builds, leads and mentors a team of 2, fostering a collaborative, fun, and results-oriented culture.
- Ensures the team is equipped to deliver on key marketing priorities that support sales, service, and fan engagement goals.
QUALIFICATIONS
Required
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 6+ years of experience in Marketing Operations and/or Campaign Management
- 3+ years of experience managing talent and high-performing teams
- Experience in NWSL, MLS, or professional sports
- Proven success for launching and implementing integrated marketing campaigns in sports and/or for high-profile brands, with experience in briefing and helping lead creative efforts for a brand
- Strong background in project management and implementation, with proven success executing complex, cross-functional initiatives.
- Understanding of omni-channel marketing, mapping the fan journey.
- Understanding of marketing technologies (CRM, automation platforms, analytics tools) used to generate, distribute, and report on leads. With a brand focus, this person will have a strong voice in the daily operations of these systems.
- Experience handling marketing budgets and forecasting/reporting results.
- Flexibility to work evenings, weekends, and holidays during NWSL season.
