Director, Brand Communications - Oscar Mayer
The Kraft Heinz Company
Chicago, Illinois
Full-Time
$1
OfficeDirector
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight$1 billion+ brands and global sales of approximately$25 billion.We’rea globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, andnumerousother grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O…and Philadelphia!
No matter the brand,we’reunited under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to everyfacetof our business, our consumers, and our communities. Every day,we’retransforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen –there’sonly one thing to do: join our table andlet’smake life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We'renot afraid to think differently. Embracenew ideas. Dream big. We empower our people at every level, from entry-level intern to seniorleader, to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz,you'resupported to grow and achieve.You’reexpected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – andyou’llbe rewarded.You’regiven opportunities to leave a mark and build a legacy. But youwon’tdo it alone. You’resupported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Position Summary:
Oscar Mayer is one of America’s most recognizable brands—143 years strong, in more than half of U.S. households, and driving $2.7B+ in retail sales. This role is for a modern brand steward and creative catalyst: someone who can protectwhat’siconic, evolvewhat’snext, and turn cultural energy into business impact.
Reporting to the VP, Meats Platform, the Director, Brand Communications leads the communication strategy and creative output across the Oscar Mayer portfolio—bringing together best-in-class agency partners and internal stakeholders to build work that people talk about, share, and buy.
You’llalso oversee one of the most legendary brand platforms in America:theWienermobile program—12 Hotdoggers, 6 Wienermobiles, and billions of PR impressions—evolving it from beloved ambassador into a true experiential and cultural engine.
Just as importantly,you’llhelp shape the creative culture within the Oscar Mayer team and across KHC—raising the bar for clarity, bravery, craft, and speed.
WhatYou’llOwn & Drive
Brand Communications Leadership (Strategy → Creative → Execution)
Set the communications strategy across categories (cold cuts, bacon, hot dogs), ensuring every message and moment ladders to brand strategy and businessobjectives.
Lead creative development end-to-end—from briefing through production, launch, and performance learning—across paid, owned, earned, social, and integrated campaigns.
Build a high-performing ecosystem of partners (creative, social, PR, media, experiential), driving alignment, momentum, and exceptional output.
Media & Effectiveness (Creativity with Accountability)
Partner with the internal media team and media agency to shape >
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$190,300.00 - $237,900.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Long-Term Incentive (LTI): In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.