This roleis responsible forleadingthe brand experience strategy across end-to-end consumerjourneyand strategic marketing activities. This role will work closely with theVP,Brand Experience to develop the marketing annual strategic and tactical plan. The Director– Brand Experiencewill drive the full-bar (on and off-prem) business by enabling a wholistic view of the business, driving identification of businessobjectivesand prioritization. The rolewill quarterback overall execution of brand plans, workingcross-functionally,andvertically,to deliver against topline goals.

Responsibilities:

Collaborates with VP, Brand Experience and CMO to develop annual marketing plans

Accountable forbuilding and directingbrand calendar strategyutilizingcross-functional inputs (e.g., LTOs, ops/marketing initiatives) to deliver business goals for year, month, week

Works cross-functionally to quarterback the execution of thefully integratedmarketing calendar throughout the year

Manages Franchisee Associationmeetingand stakeholder guidance

Manages the performance and career growth of team

Requirements:

4 year Degree in Business Administration, Marketing, Statistics, Social Science, etc
Master's Degree Preferred
10+ Years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field

Strategically-minded marketer with strong business acumen, including P&L fluency – a general manager mindset

Ability to translate complex business challenges into clear, simple strategies and executable plans

Program managementconnecting strategy, timing, and cross-functional execution into a clear operating rhythm

Deep understanding of brand DNA, including but not limited to market size, competitive positioning, target consumer segments

Creative thinker and conceptual problem-solver who can unlock growth opportunities across the brand experience

Experiencein franchisee organization

Strong communicationskills and ability to speak and write concisely and effectively, adapting messages to a range of audiences

Self-starter and entrepreneurial leader who performs in a lean, fast-paced environment

Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence

Ability to develop and mentor others

High EQ, internally and with Franchisees
15% Travel Required

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Director - Brand Experience - Arby's

Inspire

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