We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Director, Digital Health Commercial Transformation
The Director, Digital Health Commercial Transformation is responsible for building the commercial execution engine that enables our go‑to‑market strategies across business models, ensuring a seamless transition from product‑centric selling to digitally enabled, value‑based, and solutions‑oriented models.
Reporting into the VP, Global Marketing, this role serves as the strategic integrator across Product teams, Commercial Operations, Sales, Service, Finance, Marketing, Regions, IT, and relevant functions to drive digital health transformation that translates into scalable, repeatable, and measurable commercial systems and processes.
This role is critical to advancing BD’s digital transformation journey and ensuring the success of a major, multi‑year, highly complex commercial transformation program. As such, the role is expected to engage in executive‑level interactions across senior internal leaders and external audiences.
The role establishes and applies operating‑system discipline, including governance, standard work, performance management, and continuous improvement, to BD’s digital health commercial initiatives, while remaining pragmatic, customer‑centric, and compliant within regulated healthcare environments.
Key Responsibilities
Digital Health Commercial Transformation Leadership
- Translate strategy into a clearly sequenced and resourced portfolio of commercial initiatives spanning go-to-market models, sales enablement, pricing and packaging, lifecycle transitions, and enterprise customer engagement
- Act as the single point of orchestration for execution across Global Marketing and adjacent commercial and enabling functions, ensuring focus, coordination, and accountability
- Own the deployment and execution of the digital health commercial transformation roadmap at the business unit level, aligned with BD enterprise priorities and Global Marketing direction
Strategy Deployment and Operating Cadence
- Convert strategic objectives into executable plans with clear ownership, milestones, and success measures
- Establish and sustain disciplined operating rhythms, including execution and risk reviews, priority and performance reviews, and executive decision forums
- Maintain transparent visibility into execution progress, risks, interdependencies, and resourcing tradeoffs, and proactively escalate where decisions are required
- Prepare concise, outcome‑focused materials to support timely leadership decisions, trade‑offs, and course correction
Governance, Decision Enablement, and Alignment
- Ensure alignment between global strategy, regional execution plans, business unit priorities, and enterprise digital platforms
- Surface and resolve cross‑functional and cross‑regional conflicts that slow progress
- Define clear standards for initiative intake, prioritization, sequencing, and governance, grounded in commercial outcomes rather than process compliance
- Clarify and reinforce decision rights across Global Marketing, business units, regions, and digital health teams
- Enable global consistency while allowing for appropriate regional and market specific adaptation
Measurement, Analytics, and Value Realization
- Design and own a digital health commercial scorecard tracking adoption, utilization, commercial contribution, customer value, and return on investment
- Use performance data to drive fact‑based prioritization, continuous optimization, and informed scaling decisions
Change, Adoption, and Capability Building
- Collaborate across Product teams, Commercial Operations, Sales, Service, Finance, Marketing, Regions, IT, and relevant functions to support adoption of new digital offerings, commercial models, and ways of working
- Establish consistent execution practices that enable focus and delivery without adding unnecessary administrative burden
- Capture and scale proven practices across teams, regions, and portfolios to strengthen long‑term commercial capabilities
Role Expectations
- Operate as an execution leader and integrator in a complex, matrixed organization with limited direct authority
- Bring rigor and structure to ambiguous, fast‑moving environments while maintaining momentum and trust
- Proactively surface trade‑offs and force prioritization discussions at the appropriate leadership levels
- Maintain execution discipline through shifting priorities, leadership changes, and external pressures
- Build credibility through transparency, consistency, and follow‑through rather than positional authority
Personal Characteristics
- Ownership: Takes accountability for outcomes end‑to‑end, following through across complex, cross‑functional efforts and ensure commitments turn into results.
- Systems Thinking: Naturally connects strategy, execution, and measurement, bringing structure, clarity, and coherence to complex commercial and organizational challenges.
- Comfort with Ambiguity: Operates effectively in evolving and ambiguous environments, navigating competing perspectives while maintaining focus and forward momentum.
- Influencer: Builds trust and alignment across teams and leaders, holding others accountable through clarity, collaboration, and credibility rather than positional authority.
- Clear Communicator: Listens actively and communicates with impact, translating complex topics into clear, actionable insights and decisions for diverse stakeholders.
- Hands‑On: Ready to roll up sleeves and jump in, with a bias toward getting things done
- Long-term Focus: Motivated by building repeatable capabilities, strengthening teams, and creating durable, long‑term value rather than one‑time achievements or personal recognition.
Qualifications
- Bachelor’s degree in marketing, business, science, engineering, or a related field required; MBA or advanced degree preferred
- Twelve or more years of experience across digital health or healthcare commercialization, including product and go‑to‑market leadership, commercial transformation, commercial operations and execution roles within complex, regulated environments
- Strong understanding of healthcare markets, regulated environments, and portfolios spanning hardware, software, and services
- Strong analytical and project management skills
- Executive‑level communication and stakeholder management skills
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA CA - San Diego Bldg A&B
Additional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$183,700.00 - $293,900.00 USD Annual
