Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
WORKING AT ABBOTT:
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with high employer contribution
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists
MAIN PURPOSE OF THE ROLE
The Endovascular Marketing Director is responsible for leading the strategic development and execution of marketing initiatives to drive portfolio growth, market share expansion, and customer engagement across the endovascular business. This role defines the long-term commercial vision, ensures alignment with organizational priorities, and translates clinical, customer, and market insights into differentiated value propositions and impactful go-to-market strategies. The Director partners closely with Sales, R&D, Medical Affairs, and global stakeholders to deliver sustainable growth and strengthen competitive positioning.
WHAT YOU'LL DO
- Develop and lead the comprehensive marketing strategy for the endovascular portfolio, including upstream and downstream marketing activities
- Identify and prioritize growth opportunities through market analysis, competitive intelligence, and customer insights
- Drive product lifecycle management, including launches, line extensions, and portfolio optimization
- Lead development of compelling value propositions, messaging platforms, and market access strategies aligned to clinical and economic outcomes
- Partner with cross-functional teams (Sales, Clinical, Medical Affairs, Regulatory, and R&D) to ensure successful execution of commercial initiatives
- Translate business strategy into actionable marketing plans with clear KPIs and performance metrics
- Oversee product launch excellence, including commercialization readiness, training, and demand generation
- Collaborate with Sales leadership to drive field adoption, sales enablement, and customer engagement strategies
- Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders
- Lead pricing strategy, contracting approaches, and overall profitability management
- Monitor business performance and adjust strategies based on >
The base pay for this position is
$172,000.00 – $344,000.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product ManagementDIVISION:
AVD VascularLOCATION:
United States > Santa Clara : Building B - SCADDITIONAL LOCATIONS:
WORK SHIFT:
StandardTRAVEL:
Yes, 15 % of the TimeMEDICAL SURVEILLANCE:
Not ApplicableSIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
