Director, Growth
AppLovin
Palo Alto, California
Part-Time
$221,000
OfficeDirector
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.
Gist is a social media platform built for curious people who want real substance in their feed: practical, thoughtful content on the things that actually shape real life. No noise. Backed by AppLovin, one of the most powerful data and technology companies in mobile, Gist is building a new kind of lifestyle platform with the infrastructure and scale to win.
We're looking for a Director / Senior Director of Growth to own the strategy and execution of paid growth for Gist's consumer app. This is a foundational role. You'll build and lead the UA function from the ground up, shaping channel strategy, creative direction, and the measurement infrastructure that powers it all. You'll partner cross-functionally with product, data, and creative to drive scalable, efficient growth at pace. This is a hands-on role: we want a builder who's close to the work, not removed from it.
Growth Strategy & Channel Leadership
Own end-to-end paid UA across app install channels (Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube), programmatic, and emerging channels
Define channel mix, budget allocation, and bidding strategies to hit CPI, CAC, and LTV targets, with a strong command of app store-native install dynamics
Build a roadmap for scaling spend efficiently from early-stage to mass-market growth
Creative & Messaging
Own performance creative end-to-end, building toward an in-house creative team (an agency covers it today), and iterate on performance-driven ad creative across formats
Lead creative testing frameworks that are hypothesis-driven, high-velocity, and target="_blank" >applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.
