Director, HCP Marketing Myelofibrosis
GSK
Philadelphia, Pennsylvania
Full-Time
Competitive
OfficeDirector
Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging strong performance momentum to significantly increase our impact on the health of billions of patients globally.
Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio spans vaccines, specialty medicines, and general medicines.
Through continuous innovation and a focus on scientific and technical excellence, we strive to develop and launch groundbreaking treatments that address critical health challenges.
Position Summary
The Director, HCP Marketing will lead U.S. HCP strategy in myelofibrosis, driving education, trial, and sustained adoption to establish and reinforce a differentiated position in a competitive oncology landscape.
This role owns end-to-end HCP engagement—from insight generation through execution and optimization—leveraging data, omnichannel orchestration, and cross-functional leadership to deliver measurable business impact. The Director will play a key role in shaping the evolving treatment landscape by translating clinical and real-world evidence into compelling value propositions and customer experiences.
You will partner closely with Medical Affairs, Market Access, Sales, Global Marketing, and Insights & Analytics to ensure alignment across strategy and execution.
Key Responsibilities
HCP Strategy & Brand Leadership
Omnichannel Customer Engagement & Innovation
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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