Director - Marketing

Overview of the Role:

InMobi is looking for a dynamic, strategic, and results-driven Director of Marketing to lead our end-to-end B2B marketing strategy across the US and EMEA markets. In this high-impact role, you will own the full marketing engine spanning brand, content, events, social, paid programs, partnerships, and sales enablement driving awareness, market excitement, and high-quality demand generation that directly fuels pipeline growth and incremental revenue.

Reporting to and partnering closely with the VP, Global Enterprise Marketing, you will translate InMobi's high-level brand vision into a cohesive, multi-channel marketing strategy that solidifies our leadership position at the intersection of technology, commerce, and digital advertising. Whether shaping the narrative around our programmatic advertising capabilities or our rapidly emerging agentic commerce category, this role sits at the forefront of how InMobi and Glance show up in the market, and the impact will be felt across the organization from day one.

The Impact You'll Make:

Strategic Leadership

• Define and execute the holistic B2B marketing strategy for InMobi Group across global priority markets, ensuring alignment with business objectives and regional priorities across US and EMEA.
• Translate the enterprise brand narrative into bold, actionable, integrated marketing programs that drive upper funnel awareness and lower funnel results.
• Serve as a strategic thought partner to senior leadership, collaborating cross-functionally with Product Marketing, Sales, Regional GTM, Comms, and leadership teams to ensure alignment and execution excellence.

Brand & Messaging

• Lead enterprise brand strategy, positioning, differentiation, and storytelling for InMobi Group's suite of offerings building narratives that reinforce our leadership across both the programmatic advertising ecosystem and the emerging agentic commerce category.
• Ensure a consistent, compelling, and differentiated brand presence across all channels and markets globally.

Integrated Campaigns & Demand Generation

• Architect and execute multi-channel B2B campaign strategies across paid, organic, content-led, social, and partner-led channels to generate high-quality MQLs and accelerate pipeline.
• Optimize messaging, targeting, and channel mix to maximize demand creation and continuously improve funnel efficiency across the US and EMEA.

Content Marketing

• Oversee the creation of thought leadership, customer stories, solution content, industry POVs, product updates, whitepapers, newsletters, and narrative assets that educate, inspire, and convert.
• Build a scalable content engine that supports both brand storytelling and sales enablement across the full buyer journey.

Events & Experiences

• Own and evolve the global events strategy, including marquee industry conferences, bespoke customer and CXO programs, webinars, and branded experiences that deepen relationships and elevate brand perception.
• Ensure all event creative and content support pipeline goals and reinforce InMobi Group's market leadership.

Social, Partnerships & Sponsorships

• Lead InMobi Group's enterprise social strategy to grow reach, influence, and engagement across key channels, including LinkedIn and beyond.
• Identify, negotiate, and manage industry partnerships, co-marketing opportunities, and sponsorships that meaningfully amplify visibility and influence.

Sales Enablement

• Develop compelling sales narratives, pitch materials, case studies, and proof points that equip GTM teams to close deals and accelerate pipeline conversion.
• Partner closely with global and regional sales teams to strengthen MQL-to-SQL and SQL-to-opportunity conversion, ensuring marketing efforts translate directly into measurable business outcomes.

The Experience We Need:

• 1015 years of B2B or enterprise marketing experience, ideally within high-growth tech, platform, or AI-driven businesses, with a demonstrated track record of driving measurable impact at scale.
• Proven experience owning multi-channel enterprise marketing strategies across brand, content, demand generation, social, and events.
• Strong understanding of demand generation, brand storytelling, and integrated marketing with demonstrated success driving MQL growth and delivering measurable pipeline impact.
• Deep familiarity with the programmatic advertising ecosystem including DSPs, SSPs, measurement, data, identity, and the evolving privacy landscape is a strong advantage.
• Experience in AI-driven, commerce, or platform-led businesses is highly preferred.
• Proven ability to operate cross-functionally, building trusted relationships with senior leadership, GTM teams, and regional stakeholders across time zones; experience working with global teams across the US, EMEA, and APAC is a plus.
• Exceptional storytelling and narrative development capabilities you know how to distill complex, technical ideas into clear, compelling, and inspiring messages that resonate with enterprise audiences.
• A >InMobi is an equal opportunity employer

  InMobi is a place where everyone can grow. Howsoever you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work.

  InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

  The InMobi Culture

  At InMobi, culture isnt a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

  We thrive on challenges and seize every opportunity for growth. Our core values thinking big, being passionate, showing accountability, and taking ownership with freedom guide us in every decision we make.

  We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

  InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

  Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!