Director, Marketing Data & Analytics

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Job Description

Summary

The Director, Marketing Data & Analytics defines, leads, and is fully accountable for the analytics function that powers BD's global digital marketing ambitions. This leader owns the marketing analytics strategy and roadmap end-to-end - from data foundation and governance through to advanced modeling, insight activation, and AI enablement - and builds the team and partnerships required to execute at scale.

This is a senior all-rounder role demanding strategic vision, deep analytical expertise, and strong organizational leadership. The Director will be equally credible shaping a multi-year analytics roadmap with the VP as they are challenging a modeling approach with a data scientist or driving alignment with a Business Unit commercial leader. They set the standard for how analytics creates business value at BD - and are held accountable for delivering it.

The Director is a key architect of BD's Marketing & Commercial Data Mesh, ensuring that analytics products are enterprise-grade, scalable, and reusable across functions and regions. They represent the analytics function in cross-functional forums, proactively shape how senior marketing and commercial leaders think about data, and build the organizational capability - people, process, and technology - to sustain competitive advantage through insight.

Primary Responsibilities & Duties

1. Marketing Analytics Strategy & Roadmap

• Define and own the global marketing and commercial analytics strategy, setting a multi-year roadmap that anticipates business needs and drives measurable impact on demand generation, channel performance, and commercial outcomes.
• Establish the analytics function as a strategic asset within the Digital Marketing CoE, proactively identifying where data and insight can unlock growth, efficiency, or competitive advantage.
• Own the global marketing measurement framework - defining how BD evaluates campaign, channel, and demand performance - and ensure it is adopted consistently across markets and business units.
• Define investment priorities for analytics capabilities, tooling, and talent, and make the case for resourcing to senior leadership.

• Accountable for the quality, relevance, and timeliness of analytics outputs that reach senior marketing and commercial decision-makers.
• Translate complex analytical findings into clear strategic narratives that directly inform demand planning, budget allocation, and channel investment decisions at the VP and BU leadership level.
• Lead the development of automated, scalable reporting and dashboard capabilities that surface performance intelligence across the organization.
• Champion a culture of evidence-based decision-making - setting the standard for how insight is produced, communicated, and acted upon across the marketing function.

• Set enterprise-wide digital measurement standards, defining how BD tracks and evaluates performance across all digital properties, paid media, and omnichannel journeys globally.
• Own the governance of GA4 and Adobe Analytics platforms, including global Solution Design References (SDRs), ensuring data integrity and consistency across markets.
• Own Adobe Launch and tag management strategy, overseeing implementation standards, compliance frameworks, and evolution of the tagging infrastructure.
• Partner strategically with the Martech team to ensure the analytics ecosystem is fully integrated within - and extracting maximum value from - the broader marketing technology stack.

• Own the advanced analytics agenda for marketing, driving the development of models that support attribution, customer segmentation, lead scoring, forecasting, budget optimization, and market opportunity identification.
• Define and lead BD's approach to AI integration within the marketing function - identifying high-value use cases, piloting solutions, and scaling what works.
• Apply and oversee the application of statistical and machine-learning techniques to answer complex commercial questions and generate forward-looking insight.
• Build reusable analytics patterns, models, and products that scale insight generation across business units and regions without proportional increases in resource.
• Lead the design and governance of experimentation and A/B testing capabilities, embedding continuous rel="noopener noreferrer">https://bd.com/careers.
  
  Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
  
  Required Skills
  Actionable Insights, Analytics, Analytics Strategy, Customer Behavior, Customer Journey, Data Analytics, Data-Driven Decision Making, Data Governance, Data Science, Data Strategies, Digital Analytics, Digital Marketing, Marketing Analytics, Marketing Data, Marketing Data Analytics, Marketing Measurement
  Optional Skills
  Business Strategies, Machine Learning (ML), Marketing, Marketing Strategies, Salesforce (Software)
  .
  
  Primary Work Location
  
  USA NJ - Franklin Lakes
  
  Additional Locations
  
  Work Shift
  
  NA (United States of America)
  At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
  
  Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
  
  Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
  
  Salary Range Information
  $192,000.00 - $307,200.00 USD Annual