Director Marketing - Mexico

The Role

The Director, Marketing Mexico is responsible for developing and executing the localized marketing strategy that drives brand awareness, customer engagement, Brand Ambassador growth, and long-term business performance across the Mexico market. This leader creates a consistent, culturally relevant marketing vision that strengthens Plexus' position as the leading gut health brand while equipping Brand Ambassadors with the tools, campaigns, and resources they need to successfully grow their businesses.

Serving as the strategic marketing leader for Mexico, this role partners closely with Global Marketing, Brand, Product Development, Sales, and Field Development teams to translate global initiatives into impactful local campaigns that resonate with Mexican consumers and Brand Ambassadors. The Director also leads the market's digital marketing strategy, ensuring Plexus builds a recognizable online presence through localized social media, digital content, and customer engagement initiatives.

Fully bilingual in English and Spanish, this leader combines strategic thinking, creativity, operational excellence, and people leadership to accelerate business growth while ensuring brand consistency and regulatory compliance.

Employee Value Proposition

This is a unique opportunity to shape the future of one of Plexus' most important international markets by building one of Mexico's most recognizable gut health brands. As Director, Marketing Mexico, you will define the local marketing strategy, create culturally relevant campaigns that inspire Brand Ambassadors and customers, and lead the market's digital growth. Working closely with global Marketing, Brand, Product Development, and Sales leaders, you'll transform global initiatives into meaningful local impact. If you're passionate about building brands, driving customer engagement, and delivering measurable business results, this role offers the opportunity to leave a lasting mark on Plexus's growth in Mexico.

Key Performance Objectives

The successful candidate will:

• Establish Plexus as one of the most recognized and trusted gut health brands in Mexico.
• Increase brand awareness, customer engagement, and digital reach through localized marketing and social media strategies.
• Deliver high-impact campaigns and marketing resources that drive Brand Ambassador growth, retention, and customer acquisition.
• Create a consistent marketing strategy that generates measurable business results while strengthening Plexus' market presence.
• Develop marketing programs that ensure Plexus is a recognized and preferred brand when consumers search for gut health solutions.

Performance Accountabilities

The successful candidate will:

• Develop and execute the Mexico marketing strategy that increases brand awareness, customer engagement, Brand Ambassador growth, and overall market performance.
• Lead localized campaign development by adapting global marketing initiatives, product launches, promotions, and messaging to align with the cultural, competitive, and regulatory needs of the Mexico market.
• Drive digital marketing excellence by creating and executing a comprehensive social media, digital content, and online engagement strategy that delivers measurable business results.
• Equip the field for success by developing culturally relevant marketing tools, promotional assets, sales materials, and customer-facing resources that support Brand Ambassador acquisition, retention, and business growth.
• Partner cross-functionally with Global Marketing, Brand, Product Development, Sales, Compliance, and Field Development to ensure strategic alignment and successful campaign execution.
• Manage localized product marketing, including pricing support, promotional strategies, product positioning, and marketing collateral for the Mexico market.
• Lead the creative function by overseeing the development, translation, design, approval, and deployment of all localized marketing materials while maintaining brand consistency and regulatory compliance.
• Measure marketing performance by managing budgets, analyzing campaign effectiveness, optimizing return on investment, and leveraging data to improve future marketing initiatives.
• Build and develop a high-performing team through coaching, performance management, talent development, and fostering a collaborative, innovative marketing culture.
• Support business needs by working occasional evenings, weekends, or holidays to support key market events and business initiatives.

Performance Qualifications

Education & Experience

• Bachelors degree in marketing, Business, International Business, Communications, or a related field; equivalent experience considered.
• 8+ years of progressive marketing leadership experience, including at least 3 years leading high-performing teams.
• Direct Selling, consumer products, health and wellness, or international marketing experience preferred.
• Demonstrated experience developing localized marketing strategies that drive measurable business growth.
• Fluent in both written and spoken English and Spanish.

Knowledge, Skills & Abilities

• Strategic Marketing Leadership Ability to develop and execute integrated marketing strategies that strengthen brand awareness and drive measurable business performance.
• Digital Marketing Expertise Experience building digital marketing, social media, and content strategies that increase engagement and customer acquisition.
• Business Acumen Ability to translate market insights, customer behavior, and performance metrics into effective marketing decisions.
• Cross-Functional Collaboration Builds strong partnerships across global teams to successfully deliver integrated marketing initiatives.
• Leadership & Talent Development Demonstrated success coaching, developing, and inspiring high-performing creative and marketing teams.
• Communication & Influence Excellent written and verbal communication skills with the ability to influence stakeholders across all organizational levels.
• Project & Operational Excellence Exceptional planning, prioritization, organizational, and execution skills while managing multiple initiatives in a fast-paced environment.
• Relationship Building Establishes trusted partnerships with internal teams, Brand Ambassadors, vendors, and external partners to create exceptional business outcomes.
• Adaptability & Innovation Brings energy, creativity, and continuous improvement while successfully navigating change in a dynamic, growth-oriented organization.

About Plexus