Director, Nike SB Brand Management, Global

Become a Part of Nike

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game! Nike exists to innovate and serve athletes.

The Global Brand Management Team is the marketing function responsible for leading and driving plans global plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*.

Lead the future of Nike SB

Nike SB is looking for a Global Brand Director to shape the vision, consumer strategy, and marketing offense for skateboarding. You’ll lead product storytelling, athlete and community partnerships, and global go-to-market strategies—making sure every campaign authentically honors skate culture.

This role is built for someone who lives and breathes skateboarding and knows how to turn cultural credibility into world-class brand moments.

What you’ll do

• Set the strategy – Build seasonal and long-term marketing frameworks that connect Nike SB to the core skate community and broader lifestyle consumers.
• Drive the story – Lead internal and external creative agencies to produce culturally relevant content across digital, print, and physical channels.
• Build the roster – Cultivate relationships with pro skaters, team managers, and skate shops to strengthen authenticity across the skate ecosystem.
• Launch with impact – Partner with product, merchandising, digital, and retail teams to deliver unified, successful product launches.
• Activate the community – Brief grassroots programming, events, and localized marketing that resonate with skaters worldwide.
• Lead the team – Inspire and develop a high-performing team while partnering closely with cross-functional leaders across product, merchandising, digital, and retail to build the future of Nike SB.

What you bring

• 8–12+ years in brand management, sports marketing, or a related field (action sports or footwear experience strongly preferred)
• A deep, native understanding of skateboarding culture—its subcultures, key figures, and industry trends
• Proven leadership of diverse creative and marketing teams within a complex, global matrix organization
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.