Director of Government and Advocacy, Advertising Sales

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for providing leadership and direction to the Advertising Sales Business Development team and related personnel in other functional areas in the areas of business development, sales strategy, functional strategy and operational procedures. Oversees operations to ensure overall sales volumes increase through business development. Creates ad sales business development goals and strategies. Performs budgeting tasks. Works in conjunction with other sales and business development management personnel to coordinate efforts in maximizing both regional and national sales.

Job Description

Core Responsibilities

• Ensures overall ad sales volume increase through business development activity, identifying new opportunities in the market and converting them into actionable department strategies.
• Develops Ad Sales Business Development goals and objectives, ensuring goals and objectives are met through monitoring department and individual work performance.
• Performs budgeting responsibilities that may include developing the budget and monitoring department spending.
• Provides product and technical expertise to assist teams and personnel in developing strategies to increase ad sales volume. Consults with management and clients on an as-needed basis to develop advertising packages to fit a clients' needs and challenges.
• Keeps abreast of current television and cable programming and their respective ratings performance.
• Monitors the market as well competitors' new or changing product and service offerings.
• Provides access to training and development programs, classes and conferences.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Additional Requirements:

• Identify and pursue new advertising sales opportunities through market research, networking, and cold calling with government agencies, political and advocacy advertisers.
• Develop and deliver compelling sales presentations tailored to client needs.
• Mid-sale and post-sale reporting and check-ins with advertisers/agencies.
• Maintain and expand relationships with existing clients to ensure satisfaction and repeat business.
• Collaborate with internal teams to ensure seamless execution of advertising campaigns.
• Partner with political sales team to ensure alignment and information sharing.
• Stay informed about industry trends and competitor activities to identify new opportunities.
• Track and report on sales performance and client feedback through available CRM and feedback tools.
• Engagement with government affairs partners
• Sell advertising solutions across multiple platforms.
• Utilize knowledge of programmatic, managed service advertising and >

  Skills

  Leadership, Sales and Business Development, Strategic Selling

  Compensation

  Primary Location Pay Range: $183,835.77 - $275,753.65Targeted Commission: $150,000.00Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

  Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

  Education

  Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

  Certifications (if applicable)

  Relevant Work Experience

  10 Years +Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.