The Director of Marketing serves as the strategic architect and revenue catalyst for the Memorial Stadium transformation, leading integrated marketing initiatives that drive premium seating sales, season ticket revenue, and donor engagement. This role blends strategic vision with tactical execution—building data-driven go-to-market programs and high-impact digital and traditional campaigns that convert prospects into buyers. Success means measurable revenue results, a strong sales-to-marketing partnership, and messaging that resonates with Nebraska’s passionate, multi-generational fanbase.
Nebraska Athletics is undertaking a $600 million renovation of the iconic Memorial Stadium in Lincoln, Nebraska, one of college sports’ most ambitious modernization initiatives. Legends Global has been selected as the strategic partner to maximize this historic investment—redefining the fan experience for one of college football’s most passionate fanbases while establishing new revenue benchmarks for collegiate venues. This role contributes directly to that transformational moment, partnering with Nebraska Athletics and internal Legends stakeholders to deliver premium seating, hospitality, and long-term revenue outcomes.
WHAT YOU’LL DO (KEY RESPONSIBILITIES)
Revenue Marketing & Go-To-Market Strategy
- Develop and execute go-to-market strategies for premium seating products and season ticket packages, with direct accountability for generating qualified leads and driving conversion.
- Lead campaign planning and timeline management to support aggressive revenue targets across all ticketed sports and premium hospitality offerings.
- Design lead generation strategies across digital and traditional channels, moving prospects through the sales funnel and ensuring seamless lead handoff to sales.
- Establish and monitor performance metrics—cost per lead, conversion rates, and ROI—and optimize marketing spend based on performance data.
Digital Marketing & Campaign Execution
- Oversee email marketing campaigns end to end, including audience targeting, segmentation, content strategy, and performance analysis.
- Lead digital advertising across paid search, social, programmatic display, and video to drive awareness and lead generation.
- Execute A/B testing and content strategies that improve campaign performance and tell compelling stories about Nebraska Athletics and the stadium transformation.
- Manage the marketing technology stack, including email platforms, CRM integration, analytics tools, and ticketing system interfaces.
Donor Relations & Collegiate Messaging
- Craft messaging that honors Nebraska’s tradition, multi-generational donor culture, and the emotional connection fans have with Husker athletics.
- Develop donor communication and cultivation programs that recognize giving levels, celebrate loyalty, and create pathways to premium seating and hospitality.
- Create differentiated messaging for distinct donor segments and partner with the Nebraska Athletics advancement team to complement broader fundraising strategies.
Traditional Marketing & Brand Integration
- Execute paid media across television, radio, print, outdoor, and other channels to maximize reach and frequency with target audiences.
- Oversee media partner negotiations, trade agreements, and asset management to optimize media value, and direct creative to ensure brand consistency.
- Integrate sponsor activations and partner initiatives, and coordinate with venue operations and game-day teams so marketing promises align with on-site delivery.
Cross-Functional Leadership & Performance
- Serve as primary marketing liaison to Nebraska Athletics leadership, Legends Global senior management, and external stakeholders.
- Lead cross-functional teams—creative, digital, media, and analytics—and manage agency and vendor relationships to deliver integrated campaigns on time and on budget.
- Establish weekly and monthly reporting frameworks tracking lead volume, quality, conversion, and revenue attribution, and present results and ROI analysis to senior leadership.
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
- 5–7 years of progressive marketing experience with demonstrated success in revenue-generating roles.
- Experience in collegiate athletics, professional sports, or live entertainment preferred; venue transformations or premium seating launches highly valued.
- Expert proficiency in marketing automation and email platforms, with advanced segmentation and deliverability knowledge.
- Strong digital advertising capabilities across search, social, and programmatic, plus analytics tools such as Google Analytics.
- Working knowledge of CRM systems (preferably Salesforce) and ticketing platforms, with competency in Adobe Creative Suite and advanced Microsoft Office skills.
- Strong business acumen connecting marketing activity to revenue outcomes, with proven funnel and conversion-rate optimization experience.
- Exceptional written and verbal communication and executive presentation skills, with strong project management and budget oversight.
KEY ATTRIBUTES
- Data-driven marketer who balances brand-building with direct-response tactics and a commitment to continuous optimization.
- Creative problem solver who brings innovative ideas while remaining grounded in data and results.
- Collaborative leader who builds consensus across diverse stakeholder groups and is energized by constructive feedback.
- Adaptable and resilient in fast-paced, high-visibility projects, with deep respect for tradition and a vision for modernization.
WORK ENVIRONMENT; TRAVEL
- This role operates in a dynamic, client-facing environment with regular interaction across university, venue, and corporate stakeholders.
- The position is expected to be based in or closely connected to Lincoln, Nebraska, with onsite presence required to support the project and client partnership.
- Travel and schedule flexibility are required based on business needs, stakeholder meetings, project milestones, and event-related demands, including non-traditional hours and game days.
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
DEPARTMENT
Global Sales
REPORTS TO
Senior Vice President
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s most iconic live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
Our culture is built on respect, ambition, collaboration, and bold action. We’re committed to creating an inclusive environment where every team member can bring their authentic self, make a meaningful impact, and build a lasting career.
At Legends Global, winning isn’t occasional—it’s intentional. We succeed because of our people: elite performers who know that every victory is earned together. If you thrive in high-performance environments and want to help shape the future of sports and entertainment, this is where you belong.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
The essential responsibilities of this position are described under theabove headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
