Director of Performance Marketing

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About the Opportunity

As Director of Performance Marketing, you will own Pair Teams direct-to-patient acquisition engine across Medicaid (Enhanced Care Management) and Medicare. You will run paid, earned, and owned channels end to end, manage a media budget and own the unit economics CAC, eligibility rate, reach rate, and LTV:CAC that make growth durable. Your north star is efficient, predictable patient acquisition.

This is a hands-on operator role for someone who is comfortable owning a number. You will set channel strategy and lead campaigns, build the measurement infrastructure that connects ad spend to downstream enrollments alongside BizOps and Data Engineering, and design the programs that lift reach and conversion across our existing lead base. You will diversify beyond our existing paid channel mix by standing up new channels with disciplined test budgets and kill criteria, and push the frontier on automation including agentic systems that optimize spend against capacity constraints.

You will partner closely with Business Operations on forecasting and pacing, with Brand & Creative on the creative that lowers CAC, with Growth Products on intake and eligibility automation, and with Clinical and Operations on eligibility nuance and capacity. You will protect compliance and patient trust at every step.

This is a fully remote position reporting to the SVP of Growth & Marketing.

What Youll Do

Paid Media Strategy & Channel Management

• Own media strategy and budget allocation across all paid channels Google Search and PMax, Bing, Meta, YouTube/Demand Gen mapped to daily, weekly, and monthly goals, and the pacing required to hit them.
• Drive blended and channel CAC down while protecting volume; own CAC, cost per eligible lead, and spend efficiency as the metrics reported against every day.
• Diversify the channel mix by standing up and proving new paid channels (e.g., TikTok, Reddit, Nextdoor, Quora, OOH, CTV) with defined test budgets, success metrics, and kill criteria, and scale the winners.
• Run rigorous experimentation across creative, offers, keywords, audiences, and bidding including third-party household-income audience overlays to reach Medicaid-eligible populations and value-based bidding weighted toward attestations.
• Manage agency, creative, and >pairteam.com emails. If youre ever concerned about spam or fraudulent activity, please reach out to recruiting@pairteam.com.

  Note: Please be aware that while we sincerely appreciate your interest, due to the high volume of requests, we're unable to respond to general position inquiries via email. To apply for a position with us, please submit your application for the role you are interested in. Our team regularly reviews applications and will reach out to candidates whose qualifications align with our current openings listed below. Thank you!