Director, Pass Membership Strategy and Lifecycle Management
SeaWorld
SeaWorld Parks & Entertainment Corporate - Miami, Florida
Full-Time
$401
OfficeDirector
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.
Director, Pass Membership Strategy and Lifecycle Management
We bring wonder to life. Our Pass Membership program is the heartbeat of that mission - deepening emotional connections, increasing loyalty, and unlocking recurring guest joy through compelling benefits and experiences. We are seeking a strategic and innovative Director, Pass Membership Strategy and Lifecycle Management to play a pivotal role in growing the Pass program by unlocking insights that fuel smarter pricing, deeper engagement, and stronger loyalty across our parks portfolio of 11 amusement parks that include SeaWorld, Busch Gardens, and Sesame Place parks. You’ll translate data into action -helping shape how we attract, retain, and re-engage members at every step of their journey.
Whatyou get to do:
As the Director, Pass Membership Strategy and Lifecycle Management, you will drive strategic initiatives to grow revenue, engagement, and loyalty across UPR’s membership program. You will partner cross-functionally to define program vision, deliver actionable insights, and operationalize strategies that improve member acquisition, retention, and value.
The perks of the position:
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.