Director, Patient Marketing

Position Overview:

The Director, Patient Marketing will be a critical member of the Marketing team and will be responsible for the development and execution of patient-focused campaigns for Beams asset in Sickle Cell Disease. This leader will shape our digital and patient engagement strategy, driving innovative, compliant, and impactful programs that empower patients and caregivers throughout their journey.

This is a unique opportunity for a strategic, collaborative, and results-oriented Patient marketer to build a high-impact engagement platform in a complex and underserved therapeutic area.

The Director, Patient Marketing will collaborate closely with cross functional partnersincluding HCP Marketing, Patient Advocacy, Patient Services, Medical Affairs, Regulatory, Legal, Field Teams, and external partnersand will play a critical role in the execution of the brand strategy at launch and beyond.

Responsibilities:

• Lead the end-to-end patient marketing strategy.
• Develop and execute multi-channel campaigns across digital, social, print, and in-person channels, ensuring alignment with overall brand objectives.
• Drive innovation in digital engagement, including websites, SEO/SEM, social media, email, and emerging technologies.
• Oversee creation of patient-facing materials and programs, collaborating with creative agencies, digital partners, and cross-functional teams.
• Spearhead patient ambassador program, collaborating with compliance and legal teams to drive high impact tactics with patients.
• Manage branded product websites as well as digital interface to patient support services program.
• Direct research and analytics efforts to understand patient needs, preferences, and digital behaviors.
• Monitor campaign performance, track KPIs, and optimize programs based on data-driven insights.
• Ensure all initiatives are compliant with medical/legal/regulatory (MLR) standards and corporate policies.
• Champion ethical, patient-first communication that supports informed decision-making.
• Establish effective partnership and collaboration with patient advocacy teams by ensuring clearly defined roles and remit on cross functional patient tactics.
• Integrate advocacy perspectives into strategic planning deliverables.
• Collaborate with Patient Services & Patient Operations team to optimize patient communications and engagement.

Qualifications:

• Bachelor's degree with 10+ years of pharmaceutical or biotech experience, with at least 5 years focused on US Patient Marketing.
• Sickle Cell Disease and Cell & Gene Therapies experience is strongly preferred.
• Experience supporting and partnering with field teams.
• Experience with new product launches, or major indication launches.
• Proven expertise in digital marketing, patient engagement strategies, and multi-channel campaign execution.
• Proven experience with patient ambassador programs, their development, compliance/legal considerations, and ability to make strategic decisions on investment choices across tactics involving ambassadors.
• Deep understanding of patient journeys in Sickle Cell Disease or other rare diseases and the role of patient/caregiver engagement in driving outcomes.
• Effectively managing external partners, agencies and budgets.
• Proven ability to navigate Medical, Legal, and Regulatory (MLR) review and approval processes.
• Strong communication, strategic thinking, relationship-building skills, and a results-oriented mindset.
• Exceptional communication, collaboration, and influence skills with senior leaders and external stakeholders.
• Strong analytical mindset with the ability to translate insights into actionable strategies.
• Comfort working in a dynamic, fast-paced environment with multiple priorities.
• Demonstrated strategic thinking ability to support enterprise needs.
• Onsite requirements: Candidates are expected to come onsite 1-3 days per week