Director, Route To Market

Job Description Summary:

At The Coca‑Cola Company, we are committed to refreshing the world and making a difference—through brands that connect with consumers and strategies that power profitable growth. Driving executional excellence in how we reach every outlet and occasion is central to this mission. Route to Market is where capability and performance come together to ensure our beverages are available, visible, and served at the right moment, in the right way.

As Director, Route to Market, you will shape strategic frameworks and deploy capabilities that transform how Coca‑Cola connects with channels and consumers. This role focuses on accelerating system growth by leveraging Value to Market (VTM) and Road to Market (RTM) strategies that optimize cost-to-serve, strengthen distribution platforms, and embed scalable solutions for portfolio premiumization and margin expansion. Through advanced analytics, deep system knowledge, and strong collaboration with bottlers and global teams, you will deliver customer-centric execution models that create step-change results for our business and partners.

If you thrive in bringing structure to complexity and delivering commercial strategies that unlock availability, innovation, and sustainable value, this position offers an exciting path to impact.

What You’ll Do for Us

• Implement multi-year Route to Market and Value to Market plans designed to expand top-line growth, improve margin structure, and evolve system capabilities for long-term competitiveness.
• Target portfolio optimization and innovation using VTM insights, leveraging Coca‑Cola’s hot and cold portfolio to build profitable strategies; integrate equipment utilization priorities such as vending to maximize channel impact.
• Accelerate execution by applying RTM frameworks—Sense, Shape, and Service—to optimize levers including distribution coverage, equipment placement, salesforce efficiency, and cost-to-serve performance.
• Design online and offline VTM approaches that align channel economics, customer margin expectations, and fulfillment costs to deliver targeted solutions.
• Create alternative commercial models that drive brand availability and support emerging brand scale-up, including premium segments such as Costa.
• Serve as a system subject-matter expert on RTM/VTM and Revenue Growth Management, helping shape capability frameworks and influencing prioritization across global and local stakeholders.
• Partner with category strategy leaders on SKU optimization and outlet expansion to amplify presence where it matters most.
• Lead deployment and system adoption of VTM tools and processes, ensuring integration into bottler operations and scalability across contexts.
• Design and strengthen the RED (Right Execution Daily) process integrated with Segmented Execution; influence bottlers to improve standards, use insights, and deploy iRED for outlet prioritization and category growth.
• Champion collaborative engagement with bottlers, global Commercial & Customer Leadership teams, and Operating Unit leaders to embed aligned practices across diverse marketplaces.

Requirements & Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field; advanced studies are desirable.
• 10+ years of progressive leadership experience in commercial planning and execution, with deep expertise in RTM/VTM methodologies, innovation planning, and channel strategy.
• Proven system knowledge including bottler economics, commercial levers, and tools for balancing profitability and customer engagement.
• Demonstrated ability to work across a complex Coca‑Cola system and influence decision-making through >Location(s):
  Côte d'Ivoire

  City/Cities:

  Travel Required:

  00% - 25%

  Relocation Provided:

  No

  Job Posting End Date:

  August 9, 2026

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.