Director, STANLEY Brand Commercialization, North America

Director, STANLEY Brand Commercialization, North America – Hybrid

Towson, MD, United States

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

The Director, STANLEY Brand Commercialization, North America is a strategic leader responsible for driving execution of category management strategies and building robust commercial partnerships to accelerate STANLEY’s distribution expansion. This role manages a team of category analysts and is accountable for collaborating with channel and sales partners to develop and execute channel and go-to-market (GTM) strategies that align with key category priorities, ensuring STANLEY’s brand and product portfolio achieve maximum impact across core North American channels.You’ll get to:

• Responsible for partnering with channel and sales teams to translate global STANLEY brand and category strategies into targeted channel initiatives for North America.
• Reports directly to the VP, Category Management (STANLEY & BLACK+DECKER Brands).
• Leads cross-functional teams to achieve business objectives such as market growth, distribution expansion, and sales/profit targets.
• Direct line of connectivity across core Retail, Commercial, and Distribution channels in the region.
• Based in Towson, Maryland (Tools & Outdoor HQ), with remote options considered

Channel Strategy & Category Execution

• Partner with channel and sales teams to develop and execute regional category management strategies and GTM, prioritizing key product categories to maximize growth and market share that expand STANLEY’s distribution footprint and drive commercial success.
• Drive adoption and execution of focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel to drive demand generation activities and initiatives

Commercial Partnership Development

• Build strong sell-in messaging to drive strategic relationships with key channel partners, distributors, and retail accounts to unlock new growth opportunities and enhance STANLEY’s market presence.
• Collaborate with channel partners to co-develop business plans, joint marketing initiatives, and sales programs that align with category priorities and deliver mutual value.
• Ensure seamless integration of STANLEY’s brand and product strategies within partner organizations, fostering alignment and accountability for shared objectives.

PLM (Product Lifecycle Management)

• Lead product lifecycle management initiatives for good/sku, bad sku to improve overall health of portfolios and categories.
• Lead SKU rationalization initiatives to reduce complexity in operations and commercialization.
• Work closely with regions and cross functional stakeholders to ensure adherence to NOD process driving timely, effective execution ensuring smooth SKU In/Out transitions and minimizing E&O exposure.

Business Accountability

• Partnership with commercial and channel teams to ensure sales and growth targets are met through effective category and channel management.
• Manage MOS (Monthly Operating System) coordinating MBR, QBR, PRB rhythms to drive business performance and accountability for in-market execution and results, reporting progress to senior leadership.
• Continuously analyze performance metrics to inform strategic decisions and drive continuous improvement.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines.
• Strong understanding of digital and traditional marketing channels, emerging trends, and customer insights.
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Background in innovation strategy, new product development, and product lifecycle management.
• Demonstrated success in category management, channel strategy development, and commercial partnership building within North America, ideally in consumer durables or manufactured products.
• Proven ability to drive distribution expansion and commercial growth through strategic channel and sales partnerships.
• Multi-channel expertise (Retail, Commercial, Distribution) with strong commercial acumen, >We Don’t Just Build The World, We Build Innovative Technology Too.

  Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

  Who We Are

  We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

  Benefits & Perks

  You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

  What You’ll Also Get

  Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

  Learning & Development:
  Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

  Diverse & Inclusive Culture:
  We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

  Purpose-Driven Company:
  You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

  EEO Statement:
  All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

  If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

  Know Your Rights: Workplace discrimination is illegal (eeoc.gov)