Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients agency of record, as their in-house team, or some hybrid of the two and by harnessing data and technology across all paid digital media and 1":2,"2":"Kepler prides itself on being a great place to work. In fact, were proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients."}" 2":14851,"3":{"1":0},"4":{"1":2,"2":16777215},"12":0,"14":{"1":2,"2":-436207616},"15":"Arial","16":11}">Kepler prides itself on being a great place to work. In fact, were proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
We are looking for an exceptionally talented Director, Strategic Planning, to oversee Media Planning and Strategy functions for any assigned clients. This person will lead a team in the development, execution, and stewardship of integrated media plans for the clients business. The Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal strategy team while also playing an active hands-on role in the deployment of strategic plans.
Reporting to the VP, Head of Strategic Planning, you will be the lead architect of insight-led media strategies that turn complex data into compelling narratives. You will partner closely with Client Solutions to ensure our current NAM portfolio is thriving, while playing a pivotal leadership role in the business development process. Your superpower? Building the "bridge." Youll translate client business problems into actionable briefs and high-impact pitch decks that win new business. From guiding the "big-idea" brainstorms to ensuring Kip (Kepler Intelligence Platform) is leveraged for maximum strategic advantage, you will be the guardian of the "red thread" that connects a brands promise to its media performance.
Key Responsibilities
1. Business Development & Pitch Leadership
- The Pitch Architect: Lead the strategic response for RFPs and new business pitches, developing the core consumer insights and "winning narrative" that differentiates Kepler from the competition.
- Proposal Integration: Collaborate with the Growth team to build best-in-class pitch materials, ensuring our strategic planning toolkit is front-and-center in every prospect meeting.
- Storytelling: Present strategic recommendations to prospective CMOs and senior stakeholders with clarity, charisma, and a focus on business impact.
2. Insight-Led Strategy & Execution
- The "Red Thread": Ensure a continuous strategic narrative connects the initial media brief to final delivery across client QBRs and campaign launches.
- Consumer Intelligence: Conduct deep-dive market research and audience analysis to develop customer personas and positioning statements that move beyond generic demographics.
- Communications Planning: Translate deep consumer insights into robust communications planning architectures, defining how, where, and when the brand optimally connects with audiences across paid, owned, and earned ecosystems
- Brief Development: Synthesize "messy" client business problems into clean, actionable creative and media briefs that inspire internal execution teams.
- Omni-Channel Planning: Formulate integrated communication strategies across full funnel channels including traditional, digital and commerce, ensuring brand strategy aligns perfectly with tactical execution.
- Big Idea Development: ability to think beyond hard-working media channels to craft unique approaches that drive cultural resonance with consumers
3. Innovation & Tool Optimization
- Kip Evolution: Act as a lead stakeholder for the Kepler Intelligence Platform (Kip), identifying opportunities to improve our planning tech and > here
