Director, Visitor Center

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The Director of the Visitor Center is the architect of the “aha” moment for a visiting prospective student and family. Reporting to the Vice President of Enrollment Management, the Director plays an integral role in providing the first on-campus experience for many prospective students and their families. The Director develops and refines campus tours, Student Ambassador training and management, and ensures that every guest receives personalized attention. The management of the Visitor Center includes a daily briefing with the Student Ambassadors and Admissions Counselor of the Day, highlighting visitor profiles and reviewing their agenda. The Director serves as the liaison for the Enrollment Management Division in planning on-campus recruitment events, ensuring that they also maintain the highest level of attention. This is a highly visible position that collaborates closely with other leaders in the Institutional Advancement, Student Affairs, Academic Affairs and Enrollment Management Divisions.

ESSENTIAL JOB DUTIES

• Design and continuously reimagine a signature visit experience strategy aligned with enrollment goals and institutional brand standards.
• Lead multi-year strategic planning for the Visitor Center, including capital improvement recommendations, aligned with the Emerson 2030 Strategic Plan.
• Incorporate cutting-edge technology and immersive experiences for guests.
• Lead recruitment, training and talent development across the Student Ambassador program, making it a highly competitive and desirable student employment position.
• Serve as the divisional lead for cross-campus experience design, partnering with academic, and other institutional leaders to curate a Visitor Center experience that authentically reflects institutional distinction and differentiates the College from peer institutions.
• Oversee a comprehensive visit management system, directing cross-functional coordination across campus units to deliver seamless, high-touch service at every stage of the visitor journey — from initial scheduling through post-visit follow-up.
• Serve as a senior institutional ambassador, engaging prospective students and families in personalized, consultative conversations that connect individual aspirations to the College's academic strengths, culture, and outcomes.
• Design and execute a post-visit engagement strategy that leverages CRM data to advance prospective students through the enrollment funnel, while continuously refining the visit experience through structured feedback analysis and quality benchmarking.
• Lead an ongoing staff training and knowledge development program, ensuring all visitor-facing team members are equipped to serve as credible, confident, and compelling representatives of the College's academic offerings and student experience.
• Benchmark against peer and aspirant institutions; participate in professional trade associations, and author an annual State of the Visit Experience report with >

  IN-OFFICE EXPECTATIONS
  This position requires an in-person presence on the Boston Campus during the work week.

  Compensation: $104,000.00 - $130,000.00 annually, commensurate with experience.Grade of Position: 23-12EEmployment Category: Regular

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  Scheduled Weekly Hours: 36.25

  In addition to a competitive salary, Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week.

  Emerson Employment Categories influence work schedules, benefits eligibility, and time off policies. Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits, such as life and disability coverage and commuter offerings, are available.

  Please refer to our benefits website for a full list of benefits and eligibility requirements.