E-Commerce & Performance Marketing Manager

E-Commerce & Performance Marketing Manager
Location: Bournemouth, Dorset
Contract: 12-month FTC (Maternity Cover)

Job Overview:

Drives revenue growth for complex, full-service product offerings on Amazon by aligning marketing strategies with broader business objectives. Leverages Amazon-specific tools and data insights (e.g., Vendor/Seller Central, advertising platforms, AMC and analytics) to effectively engage diverse customer segments and optimise campaign performance. Consistently delivers against sales and ROI targets by collaborating with cross-functional teams and leading coordinated marketing initiatives. Identifies and scales high-potential opportunities through keyword optimisation, content enhancement, and promotional strategies, contributing to increased visibility, conversion, and new business growth on the platform.

Essential functions:

• Develop and execute a dynamic Amazon-first digital strategy across Seller/Vendor Central, performance marketing (Amazon Ads) and to drive sales growth, visibility and conversion rate improvements.
• · Own and optimise all Amazon marketing channels (Sponsored Products, Sponsored Brands, Sponsored Display & DSP), ensuring ROAS, TACoS and CAC targets are consistently achieved through structured testing and optimisation.
• Oversee Amazon listing optimisation, including keyword strategy, SEO, A+ Content, Brand Stores and conversion rate improvements.
• Drive ongoing development of the Amazon tech stack and data ecosystem, including reporting tools, AI-driven insights, keyword harvesting, and full funnel attribution across Amazon Ads and external traffic.
• Lead, mentor and develop the Performance Marketing team, ensuring best-in-class execution across Amazon advertising and marketplace management.
• Ensure the team delivers high-quality Amazon content, including optimised PDPs, enhanced brand content and creative aligned with marketplace best practice.
• Create and execute full-funnel Amazon advertising strategies across AMS (Sponsored Ads), Amazon DSP, and Prime Video, driving awareness, consideration, and conversion through integrated, href="https://jobs.iqvia.com/">https://jobs.iqvia.com

  IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.