Job Purpose
The eContent and Experience Developer is responsible for driving sustainable e-commerce growth by delivering best-in-class digital content, shopper experience, and online activation strategies across South Africa's e-retail landscape. The role leads the development and execution of content and media initiatives that enhance brand visibility, optimize conversion, and maximize return on investment, while ensuring excellence in digital shelf execution. Through effective stakeholder management and cross-functional collaboration, the incumbent supports the achievement of commercial objectives and the long-term strategic growth of Pernod Ricard's e-commerce channel.
Key Duties and Responsibilities
E-Commerce Experiences & Campaign Execution
- Lead the development, implementation, and optimization of e-commerce campaigns across South Africa's key e-retail partners to accelerate channel growth and enhance the online shopper experience.
- Develop disruptive, insight-led activation plans using retailer data, shopper insights, and performance metrics to drive engagement, conversion, and profitability.
- Manage end-to-end execution of brand campaigns, ensuring delivery against agreed objectives, timelines, budgets, and KPIs.
- Conduct post-campaign analysis and reporting, capturing actionable insights, performance learnings, and raw data for integration into Pernod Ricard's marketing effectiveness tools.
- Support the delivery of value share growth within the Premium+ spirits category through best-in-class campaign execution across strategic retail partners.
- Monitor campaign effectiveness and continuously identify opportunities to improve return on ad spend (ROAS), conversion rates, and customer engagement.
Digital Content & Online Shelf Excellence
- Develop and maintain best-in-class product content across all e-retail platforms to maximize discoverability, search ranking, and conversion.
- Create and optimize hero images, product titles, product descriptions, and enhanced content in line with SEO best practices and retailer requirements.
- Regularly review and refresh existing content to maintain relevance, improve performance, and ensure competitive advantage across digital shelves.
- Collaborate with agency partners and internal stakeholders to implement content enhancements and digital shelf optimization initiatives.
- Ensure all product pages consistently reflect brand guidelines, category best practices, and shopper needs.
Content Management Systems & Digital Tools
- Manage and maintain product information across Pernod Ricard's Product Information Management (PIM) systems and third-party content platforms.
- Ensure content accuracy, completeness, and consistency across all digital touchpoints.
- Utilize digital shelf analytics and reporting tools to monitor performance, identify opportunities, and support >
Job Posting End Date:
Target Hire Date:
2026-09-01Target End Date:
