Help shape how customers discover and choose a leading cobrand credit card program. In this role, you will set the acquisition strategy, partner closely across teams, and deliver profitable, responsible growth at scale.
As a Executive director card acquisition in the Cobrand credit card program team, you own new account acquisition strategy and portfolio growth, from opportunity sizing through execution, scaling, and performance management. You set the roadmap across offers, audiences, channels, and customer experience while partnering closely with a cobrand partner and cross-functional stakeholders. You establish strong operating discipline and measurement to deliver sustainable results aligned to risk appetite and control standards.
Job Responsibilities
- Develop and oversee strategies for acquiring new co-brand card customers. This includes making informed investment decisions, planning offers, and executing channel strategies to drive portfolio growth.
- In partnership with the co-brand partner, set acquisition strategy across offers, audiences, channels, and customer experience to deliver annual and multi-year new account goals. Identify growth opportunities in underpenetrated customer segments and then work with key stakeholders to capture the opportunity while staying within Chase's risk appetite.
- Lead annual planning and ongoing forecasting, including scenario planning and ROI trade-offs, to guide investment decisions and maximize portfolio returns.
- Define offer, targeting, pricing and channel strategy for driving new account growth for the program, prioritize the roadmap and scale winning strategies with appropriate governance and monitoring.
- Collaborate with co-brand partner to manage media efforts in upper funnel channels, including programmatic, social, and sponsored content, to boost card awareness and attract new customers.
- Lead lifecycle credit risk / underwriting strategy in partnership with Risk, including segmentation, credit policy and decisioning enhancements, line management approaches, and ongoing portfolio actions aligned to risk appetite.
- Drive lifecycle engagement strategies (activation, early spend ramp, retention/reactivation, and sustainable usage) in partnership with Marketing and Product, aligned to profitability and risk outcomes.
- Establish KPI definitions and operating cadence (dashboards, performance reviews, executive reporting) to track results, diagnose performance drivers, surface trade-offs, and drive course-corrections.
- Build and execute a disciplined test-and-learn program (e.g., champion/challenger), defining hypotheses, success metrics and guardrails, interpreting results, and partnering with teams to operationalize and monitor changes post-launch.
- Coordinate cross-functional execution with program leads across Product, Marketing, Analytics, Operations, Technology, Finance, Risk, Fraud, Pricing, and Compliance-ensuring clear milestones, owners, dependencies, and delivery timelines.
- Partner with the co-brand partner on portfolio performance reviews, strategic priorities, and in-market execution while maintaining risk and control standards. Work closely with internal and external stakeholders to influence and drive key business decisions, ensuring alignment with overall business objectives; lead and mentor a team of 2-3 individuals.
Required qualifications, capabilities and skills
- 10+ years of work experience with a background in credit card marketing, strategy, and knowledge of card economics
- Subject Matter Expert for key acquisition tactics and channels including; paid digital, owned channels, affiliate, direct mail, in-app/on-site, and partner channels.
- Experience in credit card acquisitions.
- Excellent analytical skills with mastery of P&L drivers and risk management.
- Familiar with emerging technology, digital and mobile trends
- Strong business and financial acumen, including unit economics, forecasting, scenario planning, ROI trade-offs, and investment prioritization.
- Proven ability to lead cross-functional decision-making with senior stakeholders in a highly matrixed environment, influencing outcomes without direct authority.
- Strong operating discipline: governance, documentation, controls, and performance management rigor, including KPI frameworks/dashboards and executive readouts.
ABOUT USChase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAMOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.
