FreeWheel Sr. Manager, Sales Marketing (Programmatic)

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

FreeWheel is seeking a dynamic Senior Manager, Sales Marketing – Demand to spearhead the marketing strategy and execution for our demand-facing technologies and solutions. Based in New York City, this role will be focused on FreeWheel’s Sales Marketing efforts with advertisers and agencies (HoldCos and Independents) . The ultimate goal is to accelerate the adoption of FreeWheel's end-to-end buy side technology.

As the Senior Manager, Sales Marketing - Demand, you will drive commercial activation across FreeWheel’s demand facing tech and solutions by developing and activating marketing strategy and execution. Responsibilities include: sales enablement; competitive positioning; client engagement; development of data to support sales efforts; customer segmentation; and client education.

This role is designed to be a critical function for company growth and will need to combine advertising industry experience with ad tech and programmatic industry know-how while having a strong commercial and marketing sense. The role will partner across the organization, working with our sales, product, partnerships, and broader marketing teams to put in place programs, strategies, and materials that will tell our story to the market and our customers. The role will require urgency and action in a fast-paced environment, while having the steady professional presence necessary at FreeWheel. Above all else, they will need to be a strong team player who can work through complexity to get it done.

Job Description

Core Responsibilities

• Develop comprehensive sales marketing strategies in partnership with Marketing and Revenue leadership, targeting Agencies and Brands to drive sustained commercial growth.
• Ensure strong execution of commercial growth initiatives by partnering closely with leadership to align priorities, timelines, and outcomes
• Shape market-facing positioning and messaging by collaborating with cross functionally to clearly articulate the value of our programmatic solutions and demand technologies across channels and campaigns.
• Define and execute integrated go-to-market strategies in collaboration with Sales, Product, Brand Marketing, and cross-functional stakeholders to reinforce market leadership and shift perceptions where needed.
• Lead demand-generation efforts, including content strategy, digital campaigns, and thought leadership initiatives, to acquire new demand-side clients and accelerate incremental growth from existing customers.
• Leverage >

  Skills

  Advertising, Collaboration, Critical Thinking, Customer Engagement, Growth Mindset, Marketing Strategies, Presentations

  Compensation

  Primary Location Pay Range: $127,511.41 - $191,267.12Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

  Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

  Education

  Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

  Certifications (if applicable)

  Relevant Work Experience

  7-10 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.