Excellent opportunity to join Betsson Group as our new Gaming Manager - Greece
The Wow
You will be directly responsible for setting the customer engagement strategy for our Gaming products in the local market including Casino, Live Casino and Poker.
You will be measured on your ability to impact top-line KPIs; your main objectives are to drive retention and engagement, conversion rates with attractive welcome offers, improve customer satisfaction and increase overall player lifetime value.
A flavour of what you'll be doing
- Work with the Central Gaming team to ensure that the content roadmap, game launches, and game positioning are executed in line with the local customer value proposition.
- You are a local Gaming expert that has a deep understanding of the market, product, and your customers. You will feed in requirements to the relevant teams to improve key journeys and experiences.
- Design welcome offers targeting new players, supporting acquisition marketing teams to drive conversions from registration through to first deposit.
- Build Gaming engagement strategy across all BTL channels to take the player experience to the next level and be extremely confident with retention tactics using hyper segmentation to drive market growth.
- Manage customer send outs to drive retention and customer growth objectives (deposit conversion, churn reduction, and upsell).
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