Position Summary
The Gen Z Marketing Senior Specialist is responsible for leading the strategy, marketing, and commercial activities targeting the youth audience. This role involves continuous analysis of competitor activity and driving initiatives that strengthen the company’s competitive edge in the market.
The position combines strategic thinking, a deep understanding of youth trends, campaign management, and partnerships, alongside close collaboration with the Marketing, Sales, Digital, and Product departments.
Role and Responsibilities
Key Responsibilities
- Strategy & Growth: Formulating and leading the growth strategy among the youth demographic (ages 13–29).
- Competitive Intelligence: Monitoring and analysing competitor activity in the telecom market and driving reactive marketing and commercial initiatives.
- Value Propositions: Developing tailored value propositions for the youth audience.
- Campaign Execution: Leading and executing marketing campaigns and experiential activities aligned with the target audience's world of content.
- Partnerships: Establishing collaborations with brands, platforms, and communities relevant to young audiences.
- Cross-Functional Collaboration: Working ongoingly with Marketing, Sales, Digital, Product, and Customer Service departments.
- Vendor Management: Managing suppliers and creative entities (studio, media, productions, etc.).
- Analysis & ROI: Measuring and analysing the performance of marketing and commercial activities, and extracting insights for optimization.
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Skills and Qualifications
Job Requirements
- Experience: At least 3 years of experience in Marketing or Category Management.
- Market Insight: Deep understanding of consumption trends and culture among youth.
- Social Media Expertise: Deep understanding of social media—building multi-channel content strategies across social networks.
- Influencer & Agency Management: Experience working with content creators, influencers, advertising agencies, and digital vendors.
- Event & Activation Management: Initiating, planning, and producing events, activations, sponsorships, and field activities for a young audience.
- Content Production: Experience in managing content productions, shoot days, videos, and digital campaigns.
- Project Leadership: Proven ability to lead cross-functional projects with multiple stakeholders.
- Skills: Creative thinking combined with strong analytical capabilities.
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