Global Industry Strategy Principal, HLS
Adobe
Unknown, Texas
Full-Time
$148,900
RemoteSenior
The Opportunity
Adobe is seeking aPrincipal, Global Industry Strategy for Healthcare & Life Sciences to partner withHLS industryleadership andregional teams towork together to drive andamplify relevant, HLSmessaging and growthstrategy across EMEA, JAPAC, and North America.
This role sits withinthe Global Industry Strategy team (GIST)and works in close partnership with the DSG HLSIndustry Lead,bringing global market perspective, cross-regional synthesis, and scalable assets that help regional leaders craft stronger strategy and show up more effectively in every market. Success requires deep HLS industry knowledge, a genuine instinct for collaboration, andthe interpersonalskills to work as a trusted partner alongsidevertical andregional leaders who own their markets.
Key Responsibilities
1. Thought Leadership & Industry POV
Own vertical messaging for Adobe's Creative and Productivity and Customer Experience Orchestration lines of business., creatingand scalingthought leadershipand scale vertical content including industry reports, executive briefs, whitepapers, and sales-ready POVs grounded in customer reality and business outcomes.Partner with HLS Industry Leadership to ensure the message is globally relevant.Monitor and synthesize HLS market trends, competitive dynamics, regulatory shifts, and digital transformation drivers across sub-verticals: Biopharma, Pharma, MedTech, Providers, Payors, and Digital Health; translate this information intoassets andnarratives field teams can activate with confidence.
Contributetothedevelopment of a clear industry point of view on where Adobe has the right to win in HLS — grounded in TAM/SAM opportunity and customer reality
Represent Adobe at selective, high-impact industry events where expertise directly supports pipeline or executive relationships; develop and deliver compelling content in-line with established industry narrative
Help shape market understanding of Adobe’s HLS capabilities through publications, webinars, and partner engagements —coordinatedin alignment withindustry and regional leadership
Maintain a disciplined approach to content focused on adoption and impact
2. Marketing Alignment & Global Narrative
Deliver a consistent, globally coherent HLS industry voice — ensuring Adobe’s narrative lands effectively across regions, campaigns, and customer engagements.
Workalongside Marketing to ensure industry strategy ladders into campaigns, content calendars, and major HLS events — globally and regionally
Bring learnings from EMEA and JAPAC engagements back to NA — and vice versa — to ensure regional strategy and messaging benefits from what is working globally
Contribute global market context and cross-regional perspective as a collaborative input into annual and in-year strategy planning
Partner closely with HLSand regional leadershipensurethe global industry strategyis integrated and additive — not duplicativeor independent
3. Partner & Ecosystem Integration
Accelerate industry alignment across the partner ecosystem — contributing HLS industry expertise and global perspective as a complement toindustry, regionaland partner org leads.
Serve as the connective tissue for Sales, Marketing, and Partners, ensuring consistent HLS messaging across every motion.
Provide HLS industry context tojointGTM motions and co-developed POVs with key SI and technology partners — in support of the partner strategy thatindustry,regional and partner org leads define
Work withHLSvertical leadership, Sales Managers (SLM’s),TechnicalPre-Sales (TPS)andthe partnerorganizationto identify ecosystem opportunities that extend Adobe’s HLS footprint globally
Ensure industry assets are accessible across the partner ecosystem — enabling partners to carry the HLS story confidently into their own customer conversations.
4. Field Enablement & Scalable Assets
Drive field industry excellence by building and maintaining the global HLS Bill of Materials — a shared, field-ready repository that regional teams can adapt and activate.
Develop globally applicable industry assets in partnership withHLSvertical leadand Marketing: CXO narratives, industry decks, use case frameworks, playbooks, POVs, and sub-vertical messaging
Ground all assets in customer outcomes and business impact — developed collaboratively with the field, not in isolation
Work with regional DSG teams to ensure assets reflect on-the-ground realities across NA, EMEA, and JAPAC — and are adopted and used, not just produced
Maintain a disciplined, adoption-focused approach: fewer, better assets that make regional teams’ jobs easier
Scale the HLS narrative through marketing, partners, and regional teams — always in alignment withvertical andregional GTM plans
5. Strategic Deal & Executive Engagement Support
Support high-value HLS opportunities by bringing global industry expertise where it adds meaningful lift — in partnership with Sales andconsultingteams.
Work alongsideconsultingand Sales on priority accounts — providing industry context and sub-vertical perspective that strengthens the team’s position
Support CEC briefings, 1:1 executive conversations, and strategic ABM motionsinlinewith strategic growth priorities defined by vertical and regional leadership
Contribute to pipeline creation and progression through targeted industry plays and programs.
Ensure HLS narratives and use cases show up effectively in VP and C-level conversations globally
What Success Looks Like
Adoption and activation of HLS vertical content across Sales, DSG, Marketing, and Partners
Quality and consistency of HLS messaging in customer and prospect engagements
Contribution to pipeline generation in greenfield enterprise and global HLS accounts
Depth of cross-functional collaboration and ecosystem engagement
Adobe is recognized as knowledgeable, credible, and differentiated in HLS markets
Measurable contribution to pipelineinfluenced, strategic deal support quality, and field readiness across regions
Adoberecognizedas a credible, strategic HLS partner in markets globally
Qualifications
8-10+ years of experience in Healthcare & Life Sciences — Biopharma, Pharma, MedTech, Providers, or Payors
Strong background in strategic marketing, commercial transformation, or industry consulting within a global organization
Demonstrated ability to translate market insight into actionable GTM strategy, scalable assets, and field programs
Experience building frameworks and enablement assets that others adopt and use — not just content that gets created
Proven track record of contributing to pipeline, deals, or business outcomes through insight, strategy support, and field enablement
Strong executive presence with the ability to engage credibly with senior stakeholders internally and externally
Highly collaborative, with demonstrated ability to work through influence and partnership in a matrixed environment
Global or international operating experience; ability to work effectively across regions and time zones
Structured thinker with strong communication, storytelling, and analytical skills
Who You Are
You are a trusted partner— a strategic marketer who understands the HLS industry deeply and instinctively uses that knowledge to make the people around you more effective.
You are a genuine collaborator. You buildcross-functionalrelationships by showing up consistently, delivering quality work, and earning trust over time.
You bring a clear, well-researched point of view on where the market is going and where Adobe has the right to win — and you contribute it constructively, listening when others push back.
You build things that scale. Your instinct is to create assets and frameworks that make the whole organization smarter — not to insert yourself into every conversation.
You are a connector. You see patterns across regions that others miss and bring those learnings back in a way that is useful and additive, not prescriptive.
You move from insight to execution — and you can show the business impact of what you’ve built at every step.
You are disciplined in prioritization — focused on real business outcomes across regions, not content volume or personal visibility.
You have executive presence in 1:1 conversations and in front of a room — but your reputation is built on the quality of what you contribute, not how loudly you contribute it.
You measure your success by the adoption, trust, and impact of what you help build — and by the strength of the partnerships you create along the way.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,900 -- $271,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $187,500 - $271,500 In New York, the pay range for this position is $187,500 - $271,500 In Illinois, the pay range for this position is $168,100 - $243,400 In Massachusetts, the pay range for this position is $168,100 - $243,400 In Washington, the pay range for this position is $169,400 - $245,300At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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California:
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Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.