Global Integrated Campaigns Manager

LastPass is looking for a Global Integrated Campaigns Manager:

About the team:

The Marketing team is the voice of LastPass, driving awareness, engagement, and revenue impact through integrated campaigns that connect brand to business outcomes. As part of the Demand Generation team, you'll define campaign strategy, refine value-driven messaging, and translate creative ideas into scalable, measurable demand programs, working with cross-functional partners throughout the buyer's journey.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You'll partner with Field Marketing, Partner Marketing, and Global Campaigns to plan and execute integrated global campaigns using LastPass's Martech stack Marketo, Salesforce, and Pendo. You'll also collaborate with Sales, Enablement, Product Marketing, and Customer Experience to align campaigns with sales motions, ABM plays, and pipeline initiatives that drive revenue. Additionally, you will lead alignment across these groups to ensure consistent global execution and influence campaign strategy, priorities, and performance with key stakeholders.

What are some of the exciting challenges you will be working on?

• Drive cross-functional development and execution of global campaign strategies aligned with business objectives, owning pipeline contribution targets and campaign-driven revenue outcomes across regions.
• Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs.
• Establish best practices and scalable models for integrated, multi-channel demand programs.
• Build integrated, full-funnel multichannel programs from lead generation through close anchored in compelling storytelling across the buyer journey.
• Design and execute scalable ABM programs across 1:few and 1:many motions, using digital engagement, personalized content, events, and direct mail to influence stakeholders in target accounts.
• Apply a >Why LastPass?
  • The leader in secure access
  • High-growth, collaborative environment with inclusive teams
  • Remote-first culture
  • Competitive compensation
  • Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
  • Parental leave
  • Comprehensive health coverage, including dependents
  • Home office setup support
  • LastPass Families free account for up to 5 members
  • Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
  • Peer-to-peer recognition through Motivosity
  • Employee Assistance Program for well-being support
  • Remote work stipend to support your home office needs
  • Short-Term or Remote-Centric Work Arrangements for added flexibility

  Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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