Global Marketing Communications Sr Specialist
Abbott
Lake Forest, Illinois
Full-Time
$86,700
HybridSenior
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
We have an exciting opportunity for a Marketing Communications Manager within our US Infectious Disease Business at Rapid Molecular Diagnostics (RMDx) business located at Lake Forest, IL. Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.
What You’ll Work On
In this role, you will be responsible for the development and execution of key marketing communications initiatives for both the professional and consumer markets. This role reports into the Senior Director of Marketing, ID US Commercial, and supports the entire US ID product portfolio across all market segments including: Hospital/Health Systems, Physician Office, Urgent Care, and Retail Health including clinics and OTC products sold to consumers at retail.
This job function has accountability for complying with the applicable elements of the Global Quality Framework and the Corporate Quality Management System (QMS).
Lead strategic marketing communications for the entire ID US Commercial professional product portfolio, including the market-leading ID NOW and BinaxNOW professional products.
Ability to effectively collaborate with executives, business stakeholders, and marketing managers to define roadmaps.
Ability to lead cross-functionally without authority and with a proven track record.
Own and drive divisional tradeshow strategy, including booth graphics, asset development, and pre-/post-show communications. Collaborate cross-divisionally on national tradeshow initiatives to ensure a united brand presence and strategic alignment.
Develop and manage the editorial calendar to support product launches, campaigns, and thought leadership initiatives. Oversee copywriting and editing to ensure clarity, consistency, and alignment with brand voice.
Serve as a strategic partner to US Commercial leadership, Global Marketing, Corporate Accounts, and Corporate Marketing, ensuring integration and alignment of communications across functions.
Champion Abbott brand identity and product portfolio positioning across all healthcare professional channels, leveraging market insights and data to inform creative briefs, sales collateral, and, when needed, media planning and digital strategy.
Lead the development of high-impact creative assets in collaboration with external agencies, ensuring timely execution and budget adherence. Proactively manage contingency planning to adapt to changing market conditions.
Oversee vendor relationships for literature fulfillment and harmonize process with broader Abbott initiatives.
Provide strategic oversight of the Veeva approval process, ensuring compliance and timely execution of marketing materials.
Integrate market research findings into messaging frameworks and campaign development to enhance relevance and effectiveness.
Evaluate and implement emerging marketing technologies to improve engagement and optimize communication strategies.
Required Qualifications
Preferred Qualifications
Proven experience in tradeshow strategy and execution, including cross-functional collaboration and asset development.
Strong editorial and content development skills, including ownership of editorial calendars and oversight of copywriting/editing processes.
Deep understanding of brand management, creative development, and integrated marketing communications across digital and traditional channels.
Experience managing external agencies and vendors, with a track record of delivering high-impact campaigns on time and within budget.
Familiarity with regulatory approval processes (e.g., Veeva) and literature fulfillment systems within a healthcare or diagnostics setting.
Demonstrated ability to synthesize market research insights into actionable messaging and campaign strategies.
Strong leadership, collaboration, and project management skills with the ability to influence cross-functional teams and senior stakeholders.
High level of initiative, strategic thinking, and adaptability in a fast-paced, dynamic environment.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.
The base pay for this position is
$86,700.00 – $173,300.00In specific locations, the pay range may vary from the range posted.