Global Marketing Operations Leader

Global Marketing Operations Leader

Location: London, Palo Alto, or U.S. (Hybrid / Remote)

Role Summary

The Marketing Operations Leader will own the design and execution of DevRevs marketing operating system, including campaign measurement, lead lifecycle management, data analysis, and martech optimization. This senior leader will balance strategic vision with hands-on execution, building a best-in-class operations team while collaborating cross-functionally with Product Marketing, Demand Generation, Sales, and Finance.

You will be responsible for ensuring the marketing organization runs on clean, actionable data, with the right systems and processes in place to deliver insights that drive revenue impact. This role requires both architectural thinking and operational rigor, as well as a bias toward action in a build as you go environment.

Key Responsibilities

Strategy and Leadership

• Define and lead the marketing operations roadmap to support global growth and pipeline goals
  Build and manage a high-performing marketing operations team across geographies
  Partner with senior marketing and revenue leaders to align operational frameworks to business strategy
  Establish marketing scorecards, dashboards, and OKRs to measure campaign, pipeline, and revenue impact

Data, Insights, and Reporting

• Own marketing analytics, attribution, and funnel reporting across the customer lifecycle
  Deliver clear insights into marketing performance and ROI, ensuring data drives decision-making
  Partner with Finance and Revenue Operations to maintain forecasting accuracy and pipeline accountability
  Build and maintain data governance, ensuring data cleanliness and consistency across systems

Martech and Process Optimization

• Own and develop the marketing technology stack (marketing automation, CRM, ABM, analytics, demand management tools, BI) and its integration with sales systems
  Evaluate and implement new technologies and tools to increase marketing efficiency and effectiveness
  Create and scale standardized processes for campaign planning, execution, lead routing, and measurement
  Partner with Demand Generation and Field Marketing to ensure systems support multi-channel, multi-touch campaigns

Cross-Functional Collaboration

• Act as the connective tissue between marketing, sales, finance, and product teams
  Provide operational support for demand generation, ABM, events, and campaigns
  Align processes across global regions while enabling local flexibility and agility
  Ensure seamless lead flow, handoff, and follow-up between marketing and sales

Qualifications & Experience

Must Have

• 1015 years of experience in B2B SaaS or enterprise marketing operations and strategy roles
  Proven success building and scaling marketing operations teams in high-growth companies
  Strong expertise in marketing analytics, funnel measurement, attribution models, and scorecard development
  Hands-on experience with martech stacks including CRM (Salesforce), marketing automation (Marketo, HubSpot, or similar), ABM tools, and BI platforms
  Ability to design and optimize lead lifecycle, campaign operations, and reporting frameworks
  Strong cross-functional leadership and collaboration skills, working with Sales Ops, Product, and Finance
  Exceptional problem-solving and data analysis skills, with a bias toward actionable insights
  Ability to thrive in a fast-paced, ambiguous environment while building systems in flight

Preferred

• Experience in AI, SaaS, or developer-focused companies
  Global experience across U.S., EMEA, and APAC markets
  Background in scaling operations during rapid revenue growth stages (050M+ ARR)
  MBA or advanced degree in business, marketing, or related field

Success Metrics (First 12 Months)

• Launch and scale a unified marketing scorecard tied to pipeline and revenue goals
  Build and onboard a high-performing marketing operations team across at least two geographies
  Establish clean lead lifecycle management and accurate campaign-to-revenue attribution
  Deliver operational frameworks and martech integrations that improve campaign efficiency and ROI
  Provide leadership with consistent, trusted data that informs strategic decisions

Working Conditions

This is a senior role requiring collaboration across global time zones. Some travel may be required for team alignment, leadership offsites, and major events. The role reports directly to Head of Marketing.