Global Website Manager

Location
Netherlands (hybrid working model, with regular presence in Utrecht)

Reports to
Global Digital Marketing Director

About Brink’s

The Brink’s Company (NYSE: BCO) is a global leader in cash and valuables management, digital retail solutions and ATM services, operating in more than 100 countries worldwide.

As part of our ongoing digital transformation, we are strengthening our global digital marketing capabilities, with a strong focus on performance, scalability and user experience.

Shape the Digital Experience of Brink’s Globally

Take ownership of Brink’s global web platform and shape the digital experience across more than 100 markets.

As Global Website Manager, you play a key role in driving performance, user experience and conversion across our global digital ecosystem. You will be responsible for a platform used across more than 100 markets, operating at the intersection of marketing, technology and customer experience. This is a high-impact individual contributor role, combining strategic direction with hands-on execution.

Working closely with marketing teams, IT and external partners, you will drive continuous improvement in performance, user experience and conversion across markets.

What You’ll Be Doing

You will take end-to-end responsibility for Brink’s global corporate website, ensuring it supports business objectives and delivers measurable impact.

Key responsibilities include:

• Owning and executing the global website strategy aligned with brand, commercial and customer experience objectives

• Translating business priorities into a clear roadmap and concrete improvements

• Driving performance across traffic, engagement, conversion and lead generation

• Driving SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) and continuously improving search performance

• Monitoring performance and translating insights into optimisation actions

• Ensuring alignment of content, UX and localisation across markets

• Collaborating with marketing, IT and external vendors to deliver improvements

• Managing external partners and ensuring timely, high-quality delivery

What We’re Looking For

You combine strategic thinking with a hands-on mindset and are comfortable operating in a global environment. You are able to translate business needs into practical digital solutions and drive improvements across stakeholders and markets.

In particular, you:

• Bring 5 to 7 years of experience in website management and/or digital marketing

• Have strong knowledge of SEO, AEO, GEO, UX, web analytics and CMS platforms (preferably Umbraco)

• Are experienced in working within a global, multi-language environment

• Translate data and insights into clear priorities and actionable improvements

• Are comfortable working with multiple stakeholders, including marketing, IT and external vendors

• Have experience with tools such as GA4, Google Search Console, Tag Manager, SEMrush, Cookiebot and Figma

• Have a basic understanding of HTML and CSS

• Communicate clearly and effectively in English and Dutch (Spanish is a plus)

What You Can Expect

This is a high-impact role with end-to-end responsibility for Brink’s global website across more than 100 markets. You will play a key role in shaping our digital presence and directly influencing how customers engage with Brink’s worldwide.

• A competitive salary and benefits package aligned with the Dutch market

• The opportunity to own and further develop a global digital platform with clear and measurable business impact

• A role at the centre of Brink’s digital transformation, with visibility and collaboration across international markets

• The chance to work in a global environment with diverse stakeholders across marketing, IT and regional teams

• A hybrid working model within the Netherlands, with flexibility to work partly from home

• An environment where you can take ownership, drive improvements and see the direct results of your work

What’s Next

Thank you for considering applying for a role at Brink’s. To be considered for this position, you must complete the full application process, including all pre-screening questions.

We will review all applications and notify candidates should we wish to proceed to the next stage.

Brink’s is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.