GMSV Marketing Intern

Description

The GMSV Marketing Intern will support the marketing team across three core areas: marketing finance, events and social media. This is a hands-on role suited to someone who is organised, proactive and eager to learn how a premium automotive brand operates day to day.

The role will give the successful candidate exposure to the commercial and operational side of marketing, including purchase orders, invoicing, accruals, forecasting, budget tracking, event coordination and social content support. It is ideal for someone who brings energy, curiosity and initiative, and who is confident engaging with customers, partners and internal stakeholders.

GM Specialty Vehicles is a premium automotive brand focused on bringing iconic, niche General Motors vehicles to Australia and New Zealand. The brand is built around exciting product, strong customer engagement and delivering a premium ownership experience. GMSV is a small team that enjoys what it does, has fun, and is seriously committed to bringing exciting products to our customers.

For this internship, it is important that candidates understand GMSV is hands-on, fast-paced and customer-facing, and your application submissions should reflect genuine enthusiasm for the brand, an interest in the product and a willingness to get involved across both the commercial and experiential side of marketing. Candidates can expect to learn from the ground up and be supported by a team bringing skills, knowledge and experience developed over many years in the industry.

Events Management

• Support the planning and delivery of marketing events, activations & customer experiences
• Coordinate event logistics including suppliers, venues, vehicle requirements, merchandise and materials
• Assist on-site at events, representing the brand in a professional and enthusiastic way
• Engage with customers and attendees to help deliver an exceptional brand experience
• Support post-event reporting, invoice reconciliation and budget tracking

Social Media and Content Support

• Assist with day-to-day social media coordination and content scheduling
• Support the development of content ideas aligned to campaign and product priorities
• Help monitor content performance and identify learnings or opportunities
• Work with the Marketing Manager and creative agency to develop strategic GMSV content calendar, includes drafting social media content and publishing across active channels (leveraging GM approved Social Media tools [SMMS])
• Attend agency meetings and speak to what's working/what's not e.g., owned content; weigh in on future content calendars; speak to earned conversational trends
• Assist with community management where required
• Support the marketing team with basic content capture and coordination at events or shoots
• Stay current with the latest social measurement and industry trends

Marketing Finance

• Raise and manage purchase orders in line with internal processes
• Track supplier invoices and support timely processing
• Assist with accruals and month-end budget reconciliation
• Maintain budget trackers and support campaign and event budget management
• Assist with forecasting and monitoring marketing spend across activities
• Help ensure all finance administration is accurate, up to date and compliant

Skills

• Excellent written and verbal communication skills
• Good organizational, multitasking and time management skills
• Strong written and verbal communication skills
• Strong attention to detail and confidence working with numbers
• Comfortable with various social media platforms
• Comfortable using Microsoft Suite and managing trackers, budgets or admin systems
• Experience with design programs such as InDesign and Photoshop
• Ability to adapt tone and style to reach audiences in the most engaging way possible

Personal Attributes

• Proactive with entrepreneurial approach
• Bubbly, outgoing and confident engaging with people
• Willing to talk to customers and represent the brand positively
• Curious and eager to learn about products, brand and business operations
• Hands-on, reliable and willing to jump-in where needed
• Positive attitude with a strong team mindset

Experience/Education

• Currently studying marketing, business, communications or a related discipline
• Interest in social media, events and brand marketing
• A genuine interest in automotive, lifestyle or premium brands is highly regarded

Competencies

• Planning and organisation: able to manage multiple tasks, deadlines and competing priorities with strong attention to detail
• Financial administration: demonstrates accuracy and discipline in managing purchase orders, invoices, accruals, forecasts and budget tracking
• Communication: communicates clearly and professionally with internal stakeholders, suppliers, agencies and customers
• Initiative: takes ownership, looks for ways to add value and is willing to step in and help where needed
• Customer focus: enjoys engaging with customers and understands the importance of delivering a positive brand experience
• Teamwork and collaboration: works well with others, contributes positively to the team and builds strong working relationships
• Adaptability: remains flexible in a fast-paced environment and responds positively to changing priorities
• Learning agility: shows curiosity, asks questions and actively builds knowledge of product, brand and marketing operations

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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