Head of Marketing Data and Measurement
ID.me
Mountain View, California, United States; New York
Full-Time
$169,097
RemoteDirector
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.mes technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to No Identity Left Behind to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles such as field-based sales or other remote-by-design positions may have different work arrangements as noted in their individual postings.
At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.
The Head of Marketing Data & Measurement will build and lead the data infrastructure, analytics practice, and measurement framework that powers every marketing decision at ID.me. This role sits at the intersection of marketing strategy, data engineering, and business intelligence owning the systems, models, and reporting that connect marketing investment to business outcomes across consumer, enterprise, and government verticals.
This is a founding leadership role. The marketing data function at ID.me is nascent: attribution is broken, RevOps tooling is inconsistent, and the organization is operating without a reliable single source of truth for marketing performance. The right candidate sees this as an opportunity, not a liability. You will design the data architecture from scratch, hire a small team of analysts and engineers, partner deeply with Data Engineering and RevOps, and become the CMO's most trusted source of truth on what is working and what is not.
You are equally comfortable writing a SQL query, presenting an attribution model to the CFO, and coaching a junior analyst on data storytelling.
ID.me participates in E-Verify.