Hospitality & Retail Marketing Manager

Are you ready to make your mark in the world of Formula 1?

At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, more than 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.

Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.

Role Overview:

The Hospitality & Retail Marketing Manager is responsible for leading product marketing strategy, planning and execution across F1 Hospitality and Retail propositions. You will own the positioning, audience strategy, campaign planning, paid media, CRM, e-commerce marketing and reporting, working cross-functionally with Brand, Hospitality, Licensing teams and Partners to deliver premium and commercially effective campaigns and digital touchpoints.

You will work very closely with the Licensing marketing manager to integrate retail plans into the wider F1 & Fashion planning and with the hospitality team to ensure their growth plans are supported and resources aligned.

To be successful in the role, you have in-depth experience and sensitivity to luxury brands, with a strong appreciation for craftsmanship, storytelling and premium brand codes. You must demonstrate a proven ability to deliver successful digital marketing campaigns in a luxury environment, alongside an independent and proactive working style.

Main Duties and Responsibilities:

• Work cross-functionally with Brand, Hospitality, Licensing, legal and Agencies to ensure aligned execution
• Own e-commerce campaign strategy and planning for Hospitality and Retail, driving continuous improvement through closer collaboration with Brand and Retail teams.
• Lead paid media and CRM campaigns for hospitality and retail products, from briefing through execution and optimisation.
• Own lifecycle journeys to improve up-sell and cross-sell strategies.

Hospitality

• Own product positioning and audience definition for F1 Hospitality propositions, ensuring clarity of value proposition across channels.
• Develop and maintain hospitality sales collateral, ensuring it is commercially effective and aligned with brand standards
• Define and deliver digital estate content for Hospitality, in close collaboration with Hospitality teams
• Work in collaboration with Hospitality and brand to support Partner’s activations
• Act as a primary marketing contact for the hospitality team and coordinating with brand stakeholders.

Retail

• Act as primary e-commerce marketing contact for retail partners, coordinating with Licensing and Brand stakeholders
• Deliver BAU e-commerce reporting, tracking campaign performance and surfacing actionable insights.

What Are We Looking For?

Personal qualities

In this role it is essential that you are:

• A true passion for luxury & Lifestyle brands
• Strong commercial acumen
• Ability to work effectively across different teams to deliver projects: Hospitality, Licencing, Product, and the wider marketing team.
• Strong prioritisation skills: must be able to prioritise and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress.
• Ability to communicate very clear recommendations that are supported by data.
• Self-motivated and energetic.
• Collaborative, persuasive and influential communicator
• Flexibility and adaptability – to ensure urgent business needs can be accommodated.

Experience

Prior to the role it would be essential that you:

• 5+ years in a marketing role – client side preferred – managing a hospitality or a luxury brand
• Experience in producing premium sales collaterals
• Experience in managing 3rd party partners (agency, licensing partners)
• Experience in managing main paid media channels: Paid Search, Paid Social, Display, influencer
• Experience managing creative and media agencies
• Experience in managing CRM journeys

Some desirable experience that you may bring to the role:

• Prior experience with luxury and lifestyle brands

Qualifications

Not essential to be successful in the role but you may also have the following qualifications:

• Batchelor’s degree in marketing or management is essential
• Master’s degree in a business area is highly valued, but not essential.

Knowledge & Skills

Prior to the role it is essential that you demonstrate:

• Creative sensitivity for Luxury brands and experiences.
• Experience in managing cross-channel campaigns for Luxury and Lifestyle brands
• Excellent Copywriting skills
• Strong project planning skills
• Strong commercial acumen to design sales plans and go to market strategies
• Reporting: ability to analyse and report on campaign’s profitability and provide recommendations based on data to improve performance
• Ability to effectively interact and communicate with a wide range of people and personalities, including our retail and hospitality partners.
• Good consideration for managing risk in a high paced delivery environment.

Why join the force behind the sport?

Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport. As a member of the F1 team, you will be able to access our amazing benefits:

• Private Healthcare scheme

• Dental Care

• 4 x Grand Prix Paddock passes per season

• Enhanced maternity/paternity leave and other family planning policies

• A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill

• Free healthy snacks in our offices

• Subsidised canteen in Biggin Hill, serving breakfast and lunch

• 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure

• Opportunities to develop and request training for your role via our in-house Learning and Development team

• Discount on F1 merchandise

• Discount at F1’s experiences including F1 Arcade and F1 Drive

• Perkbox benefit portal and more

Division:

Commercial