This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.
JOB PURPOSE
Were looking for an Influencer Lead to help define and grow the influencer discipline at DEPT. Based in London and part of our Creative & Media team, youll play a key role in evolving our creator offering developing standout campaigns, supporting our junior team, and ensuring our work is creatively brave, culturally relevant, and consistently excellent.
Youll work across some of our most exciting global clients like PepsiCo, eBay, Just Eat and Visa crafting ideas, shaping deliverables, and guiding the day-to-day work of the influencer team. This is a role for someone who thrives in a hands-on, collaborative environment and is excited to push the boundaries of what influencer marketing can be.
KEY RESPONSIBILITIES
Shape Our Creator Offering
- Help define what best-in-class influencer work looks like at DEPT, from briefing processes to creative formats and talent approach.
- Drive the creative development of influencer-first ideas in response to client briefs, bringing strong cultural awareness and platform knowledge to the table.
- Collaborate closely with Creative, Strategy, and Client Services teams to ensure influencer thinking is embedded early and meaningfully in our work.
- Identify opportunities to elevate and evolve our influencer product across process, partnerships and tools.
Campaign Leadership
- Oversee campaign planning and delivery ensuring high standards in both creativity and execution, while maintaining a strong strategic lens throughout.
- Guide the development of influencer approaches that ladder up to brand, comms, and cultural objectives ensuring creators are not just a fit aesthetically, but strategically.
- Work closely with the team to match talent to campaign goals and creative direction, using audience insights, platform trends, and brand positioning to inform selection.
- Contribute to the shaping of key messaging, creative narratives, and content formats that feel native to the creators style while delivering on client KPIs.
Team Development & Support
- Act as a mentor and line manager to junior and mid-level team members, providing clear guidance, feedback, and growth opportunities.
- Run team sessions and reviews to share learnings, creative inspiration, and improve quality of output across the board.
- Contribute to onboarding and training of new joiners, ensuring consistency and cohesion across the influencer team.
- Be an advocate for the influencer discipline internally, helping other departments understand how and when to plug us in.
WHAT WE ARE LOOKING FOR
- 5+ years experience working in influencer marketing, ideally across both creative and executional roles.
- A passion for the creator economy and deep understanding of platforms like TikTok, Instagram, YouTube and emerging formats.
- Experience working with global and culturally diverse talent from niche creators to celebrity partnerships.
- Strong creative instincts and a sharp eye for what good influencer content looks like. Think content outside of the (unboxing).
- Confident collaborator and communicator, able to work across teams and functions to bring ideas to life.
- Natural mentor and people-first leader who enjoys coaching and supporting others.
- Hands-on experience managing and delivering influencer campaigns at scale.
DEPT is for the curious, the creative, and the collaborative.
If you want to help shape the next chapter of creator work and grow alongside a team thats redefining what influencer marketing can be wed love to hear from you.
WE OFFER
- A flexible, hybrid working policy (2 days from the office, depending on location).
- An excellent salary based on experience and equal pay policies
- Pension, free private healthcare, mental health support, and company sick pay scheme.
- 26 days paid holiday (plus UK Bank Holidays).
- Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday.
- Help getting you to work with a season ticket loan and cycle to work scheme.
- Enhanced family friendly policies to support new parents.
- Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
- Inspirational Talks, bringing the outside in with regular guest speakers and events.
- Learning and Development, supporting your growth with continuous opportunities to learn and advance.
- Buddy Programme: You will be paired with a Buddy to help you through your first weeks at DEPT.
- A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named Agency of the Year at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global at DEPT youll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.
WHO ARE WE?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. Thats why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, were big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DIVERSITY, EQUITY & INCLUSION
At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
