Job Description:
The International Growth Lead is responsible for leading regional marketing growth, commercial execution, and market expansion across Orascoptic’s European direct markets.
This role serves as the primary regional marketing and commercial enablement across Europe, ensuring global marketing strategies are successfully localized, operationalized, and translated into measurable regional growth.
The International Regional Growth Lead owns regional go-to-market effectiveness by driving lead generation, coordinating localized campaign deployment, managing regional trade shows and field marketing initiatives, identifying strategic partnerships, supporting product launches, and ensuring sales teams are equipped with compliant, market-relevant resources to drive growth.
This role is highly cross-functional, partnering with Growth & Performance, Brand & Campaigns, Creative, Digital Experience, Marketing Automation, Marketing Operations, localization vendors, and sales leadership to ensure regional commercial success.
This position is critical to scaling Orascoptic’s European expansion strategy while balancing strategic growth, operational excellence, and field execution across increasingly complex international markets.
Essential Duties and Responsibilities:
Regional Growth Strategy & Market Ownership
- Owns regional marketing growth performance across all European direct markets.
- Serves as the strategic regional expert on market dynamics, customer behavior, competitive landscape, and growth opportunities.
- Identifies market-specific growth opportunities, barriers, and commercial needs across all supported countries.
- Supports successful go-to-market planning and expansion for new country launches including France, Germany, Belgium, Netherlands, and Luxembourg
- Recommend regional market prioritization, investment opportunities, and scalable growth strategies.
- Provides ongoing market intelligence and customer insights to improve regional effectiveness.
Regional Campaign Execution & Localization Coordination
- Ensures global campaigns are effectively executed across European markets, maintaining consistency while adapting to local market dynamics.
- Coordinates campaign rollout timing to align with regional opportunities, events, and sales priorities.
- Partners with Brand and Campaign teams to ensure messaging is relevant, culturally appropriate, and impactful within each market.
- Partners with Marketing Operations and approved localization vendors to facilitate translation and localization workflows.
- Drives adoption of global campaigns within the region, ensuring clarity, alignment, and execution discipline across markets.
Localization Oversight & Market Relevance
- Identifies marketing assets that require localization to effectively perform within EU markets.
- Reviews localized content to ensure accuracy, cultural appropriateness, and alignment with regional expectations.
- Coordinates localization requirements, vendor execution, and regional relevance validation.
- Ensures localized materials are effectively distributed and utilized by regional teams.
Regional Trade Shows, Events & Field Marketing Leadership
- Owns annual strategic planning, budget management, coordination, and execution of all regional trade shows, congresses, CE events, and field marketing initiatives.
- Develop market-specific trade show strategies aligned with regional sales priorities, commercial objectives, and territory expansion goals.
- Manage regional event budgets, investment prioritization, vendor coordination, and ROI evaluation across all supported markets.
- Partners directly with regional sales leadership to ensure trade shows and field events maximize pipeline generation, sales opportunities, and brand presence.
- Coordinates product launches, campaign initiatives, promotions, and sales enablement efforts within regional events
- Ensures localized event assets, booth materials, sales tools, and educational resources are compliant, relevant, and operationally ready.
- Evaluates trade show and event performance through lead generation, pipeline contribution, appointment impact, and commercial ROI metrics.
Market Intelligence & Insight Generation
- Monitors competitive activity, customer behavior, and emerging trends across European markets.
- Identifies new marketing channels, partnership opportunities, and growth levers specific to regional markets.
- Provides structured feedback on campaign performance, messaging effectiveness, and market response.
- Surfaces insights on cultural nuances, customer preferences, and market conditions to inform global marketing strategy.
- Acts as a key advisor to global teams on regional dynamics and growth opportunities.
Regional Partnerships & Affiliate Development
- Builds and manages relationships with regional marketing partners, media outlets, and industry organizations.
- Identifies and evaluates affiliate marketing opportunities to expand reach and drive incremental demand.
- Supports continuing education partnerships and collaborations that enhance brand presence and credibility.
- Recommends partnership opportunities and regional investments based on potential impact and alignment with growth objectives.
Sales Alignment & Commercial Integration
- Maintains strong alignment with EU sales leadership, ensuring marketing initiatives support field execution and revenue priorities.
- Communicates campaign plans, launch timing, and key messaging to regional sales teams.
- Identifies sales enablement gaps specific to regional markets and works cross-functionally to address them.
- Supports launch readiness and ongoing campaign execution from a commercial perspective.
- Ensures marketing efforts are effectively translated into sales opportunities within the region.
- Ensure sales teams have compliant localized collateral, launch kits, product assets and campaign tools.
- Coordinates with Marketing Ops and Creative to maintain resource availability.
- Supports regional onboarding for new products and campaigns.
Decision Authority & Regional Leadership
- Prioritizes regional marketing initiatives within the framework of global campaign strategy.
- Recommends regional opportunities, partnerships, and growth initiatives to global marketing leadership.
- Approves localized messaging adjustments within established brand and campaign guardrails.
- Identifies and elevates regional risks, opportunities, and performance gaps as needed.
Leadership, Collaboration & Continuous Improvement
- Acts as the primary connector between global marketing and regional execution, ensuring alignment, clarity, and accountability.
- Collaborates cross-functionally with Brand, Campaign, Growth, Sales, and Product teams to drive effective execution.
- Applies Envista Business System principles to improve regional marketing processes, scalability, and performance.
- Continuously evaluates regional performance and adapts strategies to improve outcomes and drive growth.
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Job Requirements:
Education and Experience:
- Bachelor’s degree in marketing, Business, or a related field required; advanced degree preferred.
- 5+ years of experience in regional marketing, international marketing, or commercial roles with strong marketing exposure
- Experience operating within European markets, with knowledge of regional dynamics, customer behavior, and regulatory considerations.
- Proven track record of driving demand generation, campaign execution, and commercial impact in a regional or multi-country environment
- Experience working in healthcare, dental, or medical device industries preferred.
- Demonstrated ability to influence cross-functional teams across geographies and drive alignment without direct authority.
Skills and Abilities:
- Strong commercial mindset with the ability to connect marketing activity to pipeline and revenue outcomes.
- Deep understanding of regional market dynamics, cultural nuances, and customer behavior across Europe.
- Ability to translate global strategies into effective regional execution.
- Strong collaboration and stakeholder management skills across global and regional teams.
- Excellent communication skills, with the ability to influence and align diverse stakeholders.
- Analytical mindset with the ability to interpret performance data and generate actionable insights.
- Ability to operate with high ownership, autonomy, and accountability in a complex, matrixed environment.
- Strong prioritization and decision-making skills, balancing global alignment with regional needs.
Additional Requirements:
- Willingness to travel across European markets as needed.
- Fluency in English required; additional European language skills preferred.
- Demonstrated ability to drive scalable regional growth.
- Commitment to maintaining brand consistency, compliance, and commercial excellence.
Operating Company:
Orascoptic
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