Key Account Manager (m/f/d) Mass Market

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Key Account Manager (KAM) Mass Market is responsible for managing and developing strategic relationships with key retail partners to drive sales growth and enhance brand presence in the consumer health sector, specifically in the oral care business. This role requires a deep understanding of the mass market landscape, strong negotiation skills, and the ability to execute sales strategies that align with Haleon's business objectives.

Key Responsibilities:

• Develop and maintain strong relationships with key retail partners to maximize sales opportunities and achieve sales targets.
• Responsible for control of all costs in P+L relating to specific activity in accounts managing Gross to net according to the plan
• Collaborate with cross-functional teams, including marketing, supply chain, and finance, to ensure strategy definition, plans alignment and execution of sales strategies.
• Analyze market trends, new channel opportunities customer needs, and competitive activities to identify growth opportunities and develop action plans.
• Negotiate terms and conditions with retail partners to optimize product placement, pricing, and promotions.
• Monitor and report on key sales KPI’s, providing insights and recommendations to senior management.
• Responsible to lead Internal and external preparation and execution of annual negotiations for assigned customers
• Manage customer forecast (value and volume)

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven experience as a Key Account Manager or in a similar sales role within the consumer health or FMCG industry.
• Strong understanding of the mass market retail environment and consumer health products. Other background like Pharmacy will be also evaluated.
• Excellent negotiation, communication, and interpersonal skills.
• Strong analytical skills to get insights on data and market trends
• Ability to travel as required to meet with retail partners and attend industry events.
• Languages: English, German. French (optional)

Why Join Us?

At Haleon, we are committed to improving the health and well-being of our consumers through innovative solutions. Join our team and become an entrepreneur in a fast-growing business, where you will have the opportunity to work with some of the fastest-growing brands in the oral care market. We value creativity, teamwork, and continuous personal growth, offering a dynamic work environment where your contributions make a real impact. Your professional development is supported through various opportunities, empowering you to drive success and innovation. Be a part of our mission to deliver better everyday health with humanity.

Job Posting End Date

2026-07-10

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.